How To Effectively Search Engine Optimize Your Website For Increased Visibility

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.

In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. That’s why so many businesses obsess over search engine optimization. It provides a really good return on investment and it has a lasting effect.


If you’re lucky and your website appears for all sorts of searches in Google (and other search engines), then you are the blessed receiver of free Internet traffic, which hopefully will bless you with a great deal of sales. People who come to your online store because of a search query generally want to see what you have to offer. You didn’t interrupt their day to get in front of them, they sought you out. That’s a huge difference in the kind of traffic you can get, and because of the gravitational nature of search traffic, it generally converts into business better.


Related post: Get Microsoft Front page Software

How Google Determine Which Website Shows Up First

The ability for your online store to appear high in Google's results depends on many factors. We are going to discuss only the most important ones.
Thses factors include:

1. The number of “natural” links that point to your website from other sites

When another website links to your website, it’s a huge event in search engine optimization. It’s such a big deal that people will pay for links. Seek out backlinks opportunities. Find places that let you link back to your site and form relationships with other websites so you can effectively ask for a link back. Create a website that naturally gets linked to. It’s much more worth your time to build a website that stands out so much, that people all over the world naturally link to it.
Some ways of getting these natural links are:

- Get online coverage: News and forum websites trends to have most valuable links. You need to hunt them down and ask to submit a press release or article.

- Be unique: Strive to build a better business than your competitors by offering a more unforgettable experience.

- Write valuable articles and contents that can go viral.


2. The authority your site has in its niche

Authority means your website knows what it’s talking about. You are the expert in your niche. There is no better way to do this than to run an unbiased blog, with useful information that isn’t trying to sell all the time.

Explain how to do something – Any activity related to your product can have “how-to” content created around it.

Be the expert, not the salesperson – In order to become an authority, you have to stop for a second and interact or post free contents to your audience without trying to make money out of it.

Build a strategy to get all the research traffic – Internet searchers are usually researching something. Think of everything that can be researched in your niche or industry and provide amazing content on it.


3. The trustworthiness of your website
Building trust is pretty straightforward

We’re going to assume you’re not in business for malicious reasons and you’re not planning on bait and switching people. So to build more trust, consider these:

- There is no better way to do this than to run an unbiased blog, with useful information that isn’t trying to sell all the time.

- Add testimonials and provide guarantees.

- Show security badges – This can be a really to implement.  Often times, your web host will provide you with SSL certificates (which adds the “s” for “secure” in front of http), and other security features.


4. The Age Of Your Domain Name

The longer your domain name has been around and up, the more history it has with the various search engines. And because of a longer established history, you will always have better ranking.


5. How your website is optimized in terms of site structure and “on-page” elements

Initially, this was the core of SEO. It had to do with how easy search engines can “crawl” and index your website, and whether you have logically created pages and sections that follow some sort of hierarchy (meaning categories and sub-sections).

Here’s the order in which you should conduct on-page optimization: Make sure all your title tags have unique content. Make sure that you have a way to navigate by text links only. Make sure you are using H1 heading tags in your source code. The content wrapped by the H1 tags should match your title tag content for the page in question. Use original images and describe what the images are about with alt tags. Keep iframes to a minimum.


Above all, always keep you website alive by constantly posting new contents and post contents that are related to your niche.

Facebook Advertising And How To Increase Your Sales With It

Facebook as we all know, is the most active social media in the world and has over one billion downloads on PlayStore.
Facebook advertising has a unique advantage over almost all of the other internet advertising channels, which is the fact that you can target your ads by:

• Location
• Age
• Gender
• Interest

Types of Facebook Advertising

Currently, there are four types of Facebook advertising.
They are:

Marketplace Ads : These are the most standard Facebook ad type and are usually the starting point for many small and medium sized businesses.


Page Posts Ads: These ads show up on a user's newsfeed. Known as native advertising, the ads appear and blend seamlessly into a newsfeed like any regular status post.


Sponsored Stories: These ads help people engage with brands that their friends like, and only show up in a user's newsfeed if a friend has engaged with company recently.


Promoted Posts: The funny thing with Facebook is that even when you post an update, it doesn't necessarily reach your entire fan base. If you want to reach everyone, you need to boost the percentage of the audience you reach - which of course costs money.


How To Build Your Facebook Adverts

These steps will guide you through a strategic way of thinking about your target customers and corresponding advertisements so that you build a better suited campaign.


Step 1: What You Want To Sell

Do you want to focus selling one particular item? Or let people select from a category of items? Because you can create more than one ad and you can send them to specific pages on your website. For first purposes it’s probably best to focus on selling one particular item -probably a product that you have the largest margin on.


Step 2: Who Should Buy The Product

Who is this product for? Teenagers? Male teens? Does location matter? What are their interests? What products would they be interested in?


Step 3: Selecting An Image For Your Advert

When you create your Facebook Ad, you’re allowed to include a small image. We suggest not just using your brand logo as your advertising image, however, simply start by using a clean image of the product. Consider picking out a product that is an attention getter.


Step 4: Creating Your Advert Title

You will need to craft a headline and some trailing copy. Reflect back and think about what language your target customers use.


Step 5: How Long You Should Run Your Advert

Facebook ads usually wear out easily because they are presented to your target audience everytime they log on to Facebook. A good rule of thumb is to change up your ads every one or two weeks. Set a reminder on your phone or in your calendar to check back on your Facebook ads once a week and, record the ads performance.


How To Re-strategize   When You Are Not Making Sales


People are on Facebook to interact with their friends and family members. If you’re selling and making a return, then that’s good, you should double up.

But if the reverse is the case,  the first thing is to simply use Facebook advertising to get people to Like your Facebook page. There is a genius reason for this; by getting them to Like your page, you can remarket to them for a much longer period of time (because people who will Like your Facebook page will see your updates), which can be a more effective use of your advertising budget.

The second way is to have them sign up for your email newsletter.  To get people to sign up faster, you need to offer free products or guides, usually in the form of digital materials. You can then start creating value packed newsletters to your subscribers.


@dillioworld

How To Effectively Use Google AdWords Advertising To Promote Your Business

Google AdWords is an online advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network(Google search results page, Youtube video and, partner websites and apps) to web users. No other advertising network will give you faster sales results than AdWords. The reason for this is that your ad can be on the first page of a Google search query in less than five minutes after signing up. Your advertisements can also show up on Google’s content network which places your ads on websites wishing to monetize with Google Adsense.


To start advertising, go to adwords.google.com. They are quite helpful at getting you started and whisking you into the world of pay-per-click advertising.
The way it works is very simple. You tell Google what ads you want to show up on their results page based on keyword searches from their users. Every time someone clicks on your AdWords advertisement, Google will charge you for that click. The costs of clicks vary on your bid amount and the price other advertisers are willing to pay for the same keywords.

Components of AdWords

**The headline: this is probably the most important text. It’s the first line in your advertisement that is colored blue like a hypertext link. A good headline will determine if a searcher will click on your ad or not. You’re going to want to test a lot of headlines to hone in on what works best for increasing click-throughs on your ads.

**The description: this plays a slightly minor role compared to the headline. You can also test different descriptions to help increase interest in your offering.

**The display URL: this is simply your website address. It can be different than your destination URL, which is the webpage you send your ad traffic to.
The headline, description and keywords are your testing tools. You’re going to spend a lot of time adjusting them to see which combinations bring you the most profit.


Related post: Get Active Nigeria Email Database With Free Blasting Software To Promote Your Business

Effective Method of Choosing Keywords For Your AdWords Advertising

Before you choose 1,000 keywords and a budget bigger than you can handle, it’s best to start with a small and manageable campaign. The key with AdWords is to hone your skills before scaling. You need to learn what works and what doesn’t work for your business.


So, start by choosing a few items that you know will probably move without much persuasion. Next, select a handful of keywords and create a couple of different ads for each item.
By starting with a few ad groups and a few keywords, managing and testing your campaigns will be much easier. If you try to test too many ad groups at once, it’s very easy to get overwhelmed and make poor decisions.


Once you feel you have AdWords down, think about setting up some smart ad groups that may convert better for you.
 keywords generally convert the best and provide the highest return on investment of any keywords you can choose.

Every time you convert a prospective customer to a paying customer, ask them: “Why did you choose to do business with us?” The goal of this question is to find out what made these new customers decide to trust your business with their hard earned currency. Hopefully, you’ll collect a wide array of answers over a long period of time. You’ll begin to notice some recurring patterns in the answers you get. Use the language your customers use as your keywords and advertising copy.

In every industry, there are a group of keywords that drive a lot of traffic and cost a lot of money to bid on when it comes to AdWords advertising. These keywords are usually a race to the bottom.


Making Use of Location in AdWords Advertising

You can take advantage of your geographical location by advertising to local customers exclusively. Not only can you tailor your ad copy to target a specific geographic area, you can also set your AdWords preferences to target customers in a certain radius.


To adjust your geographical settings, go to Campaigns and then to Locations and you can designate your geographical preferences.

Additionally, you can advertise locally and choose specific keywords like:
Specific products with serial numbers
Specific brands that are high in demand
You may end up cornering your local market on these products and even unseating large retailers.

Tracking Your Ads Conversation Rate and Keywords

This is an extremely important part of doing pay-per-click advertising correctly. A conversion means that someone clicked on your AdWords advertisement, came to your online store and actually purchased from you. Conversions are the most important metric that governs what keywords you choose and what advertising copy you run with.

Without knowing the conversion rate of your keywords and advertisements, you won’t know your return on investment. Therefore it’s vitally important that you set up conversion tracking.


If you realize that you are actually losing money on a keyword, you can try the following:

**Pause the keyword – Let’s say a couple weeks have passed and your keyword just isn’t performing – then it’s probably time to pause it. This will put a stop to your ad from being served when someone on Google is searching for the keyword.

**Create a new ad group and ad - In most cases, using the specific merchandise name as a keyword and as the headline results for better ad performance.



#Shopify

How To Increase Your Business Sales Online And Optimize E-Commerce Sales

Increasing online sales is the primary goal of countless businesses, large and small alike.  For many first time ecommerce entrepreneurs, it can be frustrating to work so hard getting your business ready only to to hear crickets when you finally launch. Fortunately, there are dozens of ways you can make more sales online, many of which you can implement right away.


Sell Unique Products

Standing out from the crowd is one of the best ways to move merchandise. Especially if you’re in a crowded space where your competitors sell similar, if not the exact same products. The basic premise here is that you do something so unique and different that people will naturally have to tell others about it.

Let’s say you sell something that gets a lot of attention and people start purchasing it. As people start buying your products – their friends will naturally ask: “Where did you get those?” And of course, they will refer them to your online store.

If you don’t make your own products –that’s okay. You’ll just have to source specialized items for resale. And there is a smart way to do this. Instead of buying specialized inventory outright and hope it sells, simply place these products on your site and allow visitors to pre-order or request more information about them. This will let you gauge how much demand there is for these products.


Creat A Blog

Starting a successful blog can be the easiest and cheapest way to attract thousands of new customers. All it comes down to is how well you can create valuable content for your readers. If you put the time and creative energy into blogging, it can pay dividends for years to come.

The beauty of blogging is that once you’ve created a great piece of timeless content, the search engines will bring you traffic to that page for the lifetime that page exists. So it’s a worthwhile endeavor since it’s really a way of planting seeds of future growth for your business. Answering common questions in the form of long detailed blog post always makes great content.


Build Up An Email List

Building up an email list for marketing purposes is absolutely essential.
In fact, according to research by MarketingSherpa, 60% of marketers polled found that email marketing produced an ROI for their company (32% believe it will eventually produce an ROI). When asked what the estimated ROI from email marketing programs for the company were – the overall group reported 119% – a figure that’s tough for any online store owner to ignore.

Having a list of emails from previous and potential customers means you can get your information, products, and content into their personal mailboxes. In contrast, updates made to your Facebook page and Twitter handle will almost never be able to reach your entire following, due to time zone differences and other factors.
Start building your email list today by including an email subscription form somewhere noticeable on your website and, you can buy a pre-built email list online to quicken the process and increase sales instantly.

Related article: Get active Nigerian email list here with free blasting software

Here’s a clever way to convince visitors to sign up for your list. Instead of simply saying “Join our Newsletter,” offer an incentive or some type of value for signing up.

Related article: Email database of high net-worth individuals in Nigeria


Use Paid Ads

The two of the main places where you can advertise are Facebook and Google AdWords.

 Facebook advertising has a unique advantage over almost all of the other internet advertising channels, which is that is you can target your ads by: Age, Gender, Interest and Location.

AdWords is Google’s advertising network that allows online retailers to place advertisements on nearly every Google search results page, Youtube video and partner website. No other advertising network will give you faster sales results than AdWords. The reason for this is that your ad can be on the first page of a Google search query in less than five minutes after signing up.


Use Social Media

Social media such as Facebook, Twitter, Telegram, Instagram, etc are great places where you can generate leads and backlinks to you blog or e-commerce site.
Create a special Facebook page for your business, get new friends. Friends that are most especially interested in your products. Don't just add any person as friend. Find out first, the person's interest before adding. Add as much as you can.
Always ensure you are active most times and respond to comments.
Flood your page with articles and images about your business.
Same goes for Twitter, Telegram, Instagram, etc.




Use Affiliate Marketing

Affiliate marketing is when you let other people market your products and send you website traffic. In return, you pay them a percentage of any sales that originate from their efforts. Their marketing efforts can be kept track of by giving them unique hyperlinks (which they can post on their website) containing an ID code at the end of the link, just for them.

For example, a website owner may post your affiliate link for a blue sweater that is for sale on your website. If one of his website visitors clicks the link and then buys the blue sweater, you’ll have made a sale, and as an affiliate, the website owner will be entitled to a percentage of that sale.
The success of affiliate marketing schemes depends greatly on the types of products you sell, as well as the commission percentage you reward your affiliate partner.


Sell Wholesale To Other Retailers

Selling to consumers is fine, but there’s nothing wrong with selling wholesale to other retailers, too, especially if the consumers aren’t biting as often as you’d like them to.

One of the main advantages of selling wholesale is the obvious increase in cash flow. You may be selling with a finer profit margin, but you’ll be shifting products in quantity.


Pay Attention to Stats

Reviewing and acting upon website analytics is paramount. The behavior of every website visitor from entry to exit helps you understand why you are selling, and more importantly, why you aren’t.
Your website stats (or analytics) will show you what your customers are doing on your site, including which web pages they enter, the time they spend on particular pages, and the route they take to leave your site.

Occasionally, some tools will display additional information, for instance how frequently a customer visits your site.
It won’t cost you a penny, either. Google Analytics is a completely free service, allowing you to measure your traffic in more ways than you can think of.


Run A Survey

Learning about the common pain points and desires of consumers can help you make all the right moves going forward.
Consumer surveys are an ideal tool for obtaining honest feedback. Unlike your friends and family, consumers have no qualms about hurting your feelings by picking at your web design or your marketing material.

To run your very own survey, you can make use of online apps like Survey Monkey and Qualaroo to create online surveys.


Set Up A Cartel

Sometimes it’s nice to have some support. A small online cartel could be just the trick.
Find a group of complementary (but not competitive) retailers and agree to promote and support each other. It’s a brilliantly simple way to gain traction in a variety of ways.

For example, if you run an online clothing store, ideal cartel candidates might include jewelry and footwear outlets. Essentially, the stores you would partner with are similar enough to be able to cross-promote and share advice, but not similar enough to create a conflict of interest.

Join us, lets build a mutual business cartel, click here to send a request email.


credit: DWI