How To Effectively Use Google AdWords Advertising To Promote Your Business

Google AdWords is an online advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network(Google search results page, Youtube video and, partner websites and apps) to web users. No other advertising network will give you faster sales results than AdWords. The reason for this is that your ad can be on the first page of a Google search query in less than five minutes after signing up. Your advertisements can also show up on Google’s content network which places your ads on websites wishing to monetize with Google Adsense.


To start advertising, go to adwords.google.com. They are quite helpful at getting you started and whisking you into the world of pay-per-click advertising.
The way it works is very simple. You tell Google what ads you want to show up on their results page based on keyword searches from their users. Every time someone clicks on your AdWords advertisement, Google will charge you for that click. The costs of clicks vary on your bid amount and the price other advertisers are willing to pay for the same keywords.

Components of AdWords

**The headline: this is probably the most important text. It’s the first line in your advertisement that is colored blue like a hypertext link. A good headline will determine if a searcher will click on your ad or not. You’re going to want to test a lot of headlines to hone in on what works best for increasing click-throughs on your ads.

**The description: this plays a slightly minor role compared to the headline. You can also test different descriptions to help increase interest in your offering.

**The display URL: this is simply your website address. It can be different than your destination URL, which is the webpage you send your ad traffic to.
The headline, description and keywords are your testing tools. You’re going to spend a lot of time adjusting them to see which combinations bring you the most profit.


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Effective Method of Choosing Keywords For Your AdWords Advertising

Before you choose 1,000 keywords and a budget bigger than you can handle, it’s best to start with a small and manageable campaign. The key with AdWords is to hone your skills before scaling. You need to learn what works and what doesn’t work for your business.


So, start by choosing a few items that you know will probably move without much persuasion. Next, select a handful of keywords and create a couple of different ads for each item.
By starting with a few ad groups and a few keywords, managing and testing your campaigns will be much easier. If you try to test too many ad groups at once, it’s very easy to get overwhelmed and make poor decisions.


Once you feel you have AdWords down, think about setting up some smart ad groups that may convert better for you.
 keywords generally convert the best and provide the highest return on investment of any keywords you can choose.

Every time you convert a prospective customer to a paying customer, ask them: “Why did you choose to do business with us?” The goal of this question is to find out what made these new customers decide to trust your business with their hard earned currency. Hopefully, you’ll collect a wide array of answers over a long period of time. You’ll begin to notice some recurring patterns in the answers you get. Use the language your customers use as your keywords and advertising copy.

In every industry, there are a group of keywords that drive a lot of traffic and cost a lot of money to bid on when it comes to AdWords advertising. These keywords are usually a race to the bottom.


Making Use of Location in AdWords Advertising

You can take advantage of your geographical location by advertising to local customers exclusively. Not only can you tailor your ad copy to target a specific geographic area, you can also set your AdWords preferences to target customers in a certain radius.


To adjust your geographical settings, go to Campaigns and then to Locations and you can designate your geographical preferences.

Additionally, you can advertise locally and choose specific keywords like:
Specific products with serial numbers
Specific brands that are high in demand
You may end up cornering your local market on these products and even unseating large retailers.

Tracking Your Ads Conversation Rate and Keywords

This is an extremely important part of doing pay-per-click advertising correctly. A conversion means that someone clicked on your AdWords advertisement, came to your online store and actually purchased from you. Conversions are the most important metric that governs what keywords you choose and what advertising copy you run with.

Without knowing the conversion rate of your keywords and advertisements, you won’t know your return on investment. Therefore it’s vitally important that you set up conversion tracking.


If you realize that you are actually losing money on a keyword, you can try the following:

**Pause the keyword – Let’s say a couple weeks have passed and your keyword just isn’t performing – then it’s probably time to pause it. This will put a stop to your ad from being served when someone on Google is searching for the keyword.

**Create a new ad group and ad - In most cases, using the specific merchandise name as a keyword and as the headline results for better ad performance.



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