Facebook Advertising And How To Increase Your Sales With It

Facebook as we all know, is the most active social media in the world and has over one billion downloads on PlayStore.
Facebook advertising has a unique advantage over almost all of the other internet advertising channels, which is the fact that you can target your ads by:

• Location
• Age
• Gender
• Interest

Types of Facebook Advertising

Currently, there are four types of Facebook advertising.
They are:

Marketplace Ads : These are the most standard Facebook ad type and are usually the starting point for many small and medium sized businesses.


Page Posts Ads: These ads show up on a user's newsfeed. Known as native advertising, the ads appear and blend seamlessly into a newsfeed like any regular status post.


Sponsored Stories: These ads help people engage with brands that their friends like, and only show up in a user's newsfeed if a friend has engaged with company recently.


Promoted Posts: The funny thing with Facebook is that even when you post an update, it doesn't necessarily reach your entire fan base. If you want to reach everyone, you need to boost the percentage of the audience you reach - which of course costs money.


How To Build Your Facebook Adverts

These steps will guide you through a strategic way of thinking about your target customers and corresponding advertisements so that you build a better suited campaign.


Step 1: What You Want To Sell

Do you want to focus selling one particular item? Or let people select from a category of items? Because you can create more than one ad and you can send them to specific pages on your website. For first purposes it’s probably best to focus on selling one particular item -probably a product that you have the largest margin on.


Step 2: Who Should Buy The Product

Who is this product for? Teenagers? Male teens? Does location matter? What are their interests? What products would they be interested in?


Step 3: Selecting An Image For Your Advert

When you create your Facebook Ad, you’re allowed to include a small image. We suggest not just using your brand logo as your advertising image, however, simply start by using a clean image of the product. Consider picking out a product that is an attention getter.


Step 4: Creating Your Advert Title

You will need to craft a headline and some trailing copy. Reflect back and think about what language your target customers use.


Step 5: How Long You Should Run Your Advert

Facebook ads usually wear out easily because they are presented to your target audience everytime they log on to Facebook. A good rule of thumb is to change up your ads every one or two weeks. Set a reminder on your phone or in your calendar to check back on your Facebook ads once a week and, record the ads performance.


How To Re-strategize   When You Are Not Making Sales


People are on Facebook to interact with their friends and family members. If you’re selling and making a return, then that’s good, you should double up.

But if the reverse is the case,  the first thing is to simply use Facebook advertising to get people to Like your Facebook page. There is a genius reason for this; by getting them to Like your page, you can remarket to them for a much longer period of time (because people who will Like your Facebook page will see your updates), which can be a more effective use of your advertising budget.

The second way is to have them sign up for your email newsletter.  To get people to sign up faster, you need to offer free products or guides, usually in the form of digital materials. You can then start creating value packed newsletters to your subscribers.


@dillioworld