Updated July, 2021
Email marketing is one of the most effective mean of reaching clients at low cost. When one send out email marketing campaign, the sender will be happy if he can achieve 100% delivery rate. In most cases, especially with mass email volume, achieving 100% delivery rate is not positive.
Achieving up to 80% to 90% delivery rate is a good result.
There are ways by which you can increase your email campaign delivery rate.
Most email newsletter tools already have great email deliverability rates.
However there are few things you can do to make sure that your marketing emails always get delivered.
1. Make Use of Plain Text
Using plain text will increase your email delivery rate. Plain text format reduces size of email and makes it easier to be displayed in the inbox. Most emails on spam folder are not in text/plain format.
Related post: Get 1million Active Working class/Entrepreneurs Nigerians Email Address Database With Free Blasting Tool
2. Use a Professional Email Address
Email platforms like Gmail, Outlook, and others have algorithms that look for spammy behavior. One of them is the sender email address.
As a business, it’s important that you use a professional business email address (like yourname@yourcompany.com) and not a generic hotmail or gmail address.
This will help make sure that your email deliverability rate is higher than industry average.
3. Send Targeted Emails based on Interests
It’s very important that you personalize your emails based on user segments. Most email marketing software allow you to easily group your subscribers into segments such as most active, not-active, interested in specific topics, custom segments, etc.
This will help your email marketing campaigns have the highest open rate and click through rate which is a big factor in future email deliverability.
4. Personalize the email
Personalizing email campaign by including the receivers' name will go along way in increasing your campaign delivery rate. Though this is not compulsory in almost all the email blasting tools, it's is advisable to personalize your campaign especially where the recipients are not large.
5. Use Less Images (Media)
This reduces the size (kb) of the email and makes it easier to land in the inbox.
Related post: Get Active Email Database High Networth Individuals (HNIs) in Nigeria Here With Free Blasting Tool
For more tips, you can reach us to help you create a successful email marketing campaign.
Contacts:
dillionworldblog@gmail.com
support@digitalmarket.com.ng
Achieving up to 80% to 90% delivery rate is a good result.
There are ways by which you can increase your email campaign delivery rate.
Most email newsletter tools already have great email deliverability rates.
However there are few things you can do to make sure that your marketing emails always get delivered.
1. Make Use of Plain Text
Using plain text will increase your email delivery rate. Plain text format reduces size of email and makes it easier to be displayed in the inbox. Most emails on spam folder are not in text/plain format.
Related post: Get 1million Active Working class/Entrepreneurs Nigerians Email Address Database With Free Blasting Tool
2. Use a Professional Email Address
Email platforms like Gmail, Outlook, and others have algorithms that look for spammy behavior. One of them is the sender email address.
As a business, it’s important that you use a professional business email address (like yourname@yourcompany.com) and not a generic hotmail or gmail address.
This will help make sure that your email deliverability rate is higher than industry average.
3. Send Targeted Emails based on Interests
It’s very important that you personalize your emails based on user segments. Most email marketing software allow you to easily group your subscribers into segments such as most active, not-active, interested in specific topics, custom segments, etc.
This will help your email marketing campaigns have the highest open rate and click through rate which is a big factor in future email deliverability.
4. Personalize the email
Personalizing email campaign by including the receivers' name will go along way in increasing your campaign delivery rate. Though this is not compulsory in almost all the email blasting tools, it's is advisable to personalize your campaign especially where the recipients are not large.
5. Use Less Images (Media)
This reduces the size (kb) of the email and makes it easier to land in the inbox.
Related post: Get Active Email Database High Networth Individuals (HNIs) in Nigeria Here With Free Blasting Tool
For more tips, you can reach us to help you create a successful email marketing campaign.
Contacts:
dillionworldblog@gmail.com
support@digitalmarket.com.ng
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