How To Effectively Search Engine Optimize Your Website For Increased Visibility

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.

In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. That’s why so many businesses obsess over search engine optimization. It provides a really good return on investment and it has a lasting effect.


If you’re lucky and your website appears for all sorts of searches in Google (and other search engines), then you are the blessed receiver of free Internet traffic, which hopefully will bless you with a great deal of sales. People who come to your online store because of a search query generally want to see what you have to offer. You didn’t interrupt their day to get in front of them, they sought you out. That’s a huge difference in the kind of traffic you can get, and because of the gravitational nature of search traffic, it generally converts into business better.


Related post: Get Microsoft Front page Software

How Google Determine Which Website Shows Up First

The ability for your online store to appear high in Google's results depends on many factors. We are going to discuss only the most important ones.
Thses factors include:

1. The number of “natural” links that point to your website from other sites

When another website links to your website, it’s a huge event in search engine optimization. It’s such a big deal that people will pay for links. Seek out backlinks opportunities. Find places that let you link back to your site and form relationships with other websites so you can effectively ask for a link back. Create a website that naturally gets linked to. It’s much more worth your time to build a website that stands out so much, that people all over the world naturally link to it.
Some ways of getting these natural links are:

- Get online coverage: News and forum websites trends to have most valuable links. You need to hunt them down and ask to submit a press release or article.

- Be unique: Strive to build a better business than your competitors by offering a more unforgettable experience.

- Write valuable articles and contents that can go viral.


2. The authority your site has in its niche

Authority means your website knows what it’s talking about. You are the expert in your niche. There is no better way to do this than to run an unbiased blog, with useful information that isn’t trying to sell all the time.

Explain how to do something – Any activity related to your product can have “how-to” content created around it.

Be the expert, not the salesperson – In order to become an authority, you have to stop for a second and interact or post free contents to your audience without trying to make money out of it.

Build a strategy to get all the research traffic – Internet searchers are usually researching something. Think of everything that can be researched in your niche or industry and provide amazing content on it.


3. The trustworthiness of your website
Building trust is pretty straightforward

We’re going to assume you’re not in business for malicious reasons and you’re not planning on bait and switching people. So to build more trust, consider these:

- There is no better way to do this than to run an unbiased blog, with useful information that isn’t trying to sell all the time.

- Add testimonials and provide guarantees.

- Show security badges – This can be a really to implement.  Often times, your web host will provide you with SSL certificates (which adds the “s” for “secure” in front of http), and other security features.


4. The Age Of Your Domain Name

The longer your domain name has been around and up, the more history it has with the various search engines. And because of a longer established history, you will always have better ranking.


5. How your website is optimized in terms of site structure and “on-page” elements

Initially, this was the core of SEO. It had to do with how easy search engines can “crawl” and index your website, and whether you have logically created pages and sections that follow some sort of hierarchy (meaning categories and sub-sections).

Here’s the order in which you should conduct on-page optimization: Make sure all your title tags have unique content. Make sure that you have a way to navigate by text links only. Make sure you are using H1 heading tags in your source code. The content wrapped by the H1 tags should match your title tag content for the page in question. Use original images and describe what the images are about with alt tags. Keep iframes to a minimum.


Above all, always keep you website alive by constantly posting new contents and post contents that are related to your niche.

Facebook Advertising And How To Increase Your Sales With It

Facebook as we all know, is the most active social media in the world and has over one billion downloads on PlayStore.
Facebook advertising has a unique advantage over almost all of the other internet advertising channels, which is the fact that you can target your ads by:

• Location
• Age
• Gender
• Interest

Types of Facebook Advertising

Currently, there are four types of Facebook advertising.
They are:

Marketplace Ads : These are the most standard Facebook ad type and are usually the starting point for many small and medium sized businesses.


Page Posts Ads: These ads show up on a user's newsfeed. Known as native advertising, the ads appear and blend seamlessly into a newsfeed like any regular status post.


Sponsored Stories: These ads help people engage with brands that their friends like, and only show up in a user's newsfeed if a friend has engaged with company recently.


Promoted Posts: The funny thing with Facebook is that even when you post an update, it doesn't necessarily reach your entire fan base. If you want to reach everyone, you need to boost the percentage of the audience you reach - which of course costs money.


How To Build Your Facebook Adverts

These steps will guide you through a strategic way of thinking about your target customers and corresponding advertisements so that you build a better suited campaign.


Step 1: What You Want To Sell

Do you want to focus selling one particular item? Or let people select from a category of items? Because you can create more than one ad and you can send them to specific pages on your website. For first purposes it’s probably best to focus on selling one particular item -probably a product that you have the largest margin on.


Step 2: Who Should Buy The Product

Who is this product for? Teenagers? Male teens? Does location matter? What are their interests? What products would they be interested in?


Step 3: Selecting An Image For Your Advert

When you create your Facebook Ad, you’re allowed to include a small image. We suggest not just using your brand logo as your advertising image, however, simply start by using a clean image of the product. Consider picking out a product that is an attention getter.


Step 4: Creating Your Advert Title

You will need to craft a headline and some trailing copy. Reflect back and think about what language your target customers use.


Step 5: How Long You Should Run Your Advert

Facebook ads usually wear out easily because they are presented to your target audience everytime they log on to Facebook. A good rule of thumb is to change up your ads every one or two weeks. Set a reminder on your phone or in your calendar to check back on your Facebook ads once a week and, record the ads performance.


How To Re-strategize   When You Are Not Making Sales


People are on Facebook to interact with their friends and family members. If you’re selling and making a return, then that’s good, you should double up.

But if the reverse is the case,  the first thing is to simply use Facebook advertising to get people to Like your Facebook page. There is a genius reason for this; by getting them to Like your page, you can remarket to them for a much longer period of time (because people who will Like your Facebook page will see your updates), which can be a more effective use of your advertising budget.

The second way is to have them sign up for your email newsletter.  To get people to sign up faster, you need to offer free products or guides, usually in the form of digital materials. You can then start creating value packed newsletters to your subscribers.


@dillioworld

How To Effectively Use Google AdWords Advertising To Promote Your Business

Google AdWords is an online advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network(Google search results page, Youtube video and, partner websites and apps) to web users. No other advertising network will give you faster sales results than AdWords. The reason for this is that your ad can be on the first page of a Google search query in less than five minutes after signing up. Your advertisements can also show up on Google’s content network which places your ads on websites wishing to monetize with Google Adsense.


To start advertising, go to adwords.google.com. They are quite helpful at getting you started and whisking you into the world of pay-per-click advertising.
The way it works is very simple. You tell Google what ads you want to show up on their results page based on keyword searches from their users. Every time someone clicks on your AdWords advertisement, Google will charge you for that click. The costs of clicks vary on your bid amount and the price other advertisers are willing to pay for the same keywords.

Components of AdWords

**The headline: this is probably the most important text. It’s the first line in your advertisement that is colored blue like a hypertext link. A good headline will determine if a searcher will click on your ad or not. You’re going to want to test a lot of headlines to hone in on what works best for increasing click-throughs on your ads.

**The description: this plays a slightly minor role compared to the headline. You can also test different descriptions to help increase interest in your offering.

**The display URL: this is simply your website address. It can be different than your destination URL, which is the webpage you send your ad traffic to.
The headline, description and keywords are your testing tools. You’re going to spend a lot of time adjusting them to see which combinations bring you the most profit.


Related post: Get Active Nigeria Email Database With Free Blasting Software To Promote Your Business

Effective Method of Choosing Keywords For Your AdWords Advertising

Before you choose 1,000 keywords and a budget bigger than you can handle, it’s best to start with a small and manageable campaign. The key with AdWords is to hone your skills before scaling. You need to learn what works and what doesn’t work for your business.


So, start by choosing a few items that you know will probably move without much persuasion. Next, select a handful of keywords and create a couple of different ads for each item.
By starting with a few ad groups and a few keywords, managing and testing your campaigns will be much easier. If you try to test too many ad groups at once, it’s very easy to get overwhelmed and make poor decisions.


Once you feel you have AdWords down, think about setting up some smart ad groups that may convert better for you.
 keywords generally convert the best and provide the highest return on investment of any keywords you can choose.

Every time you convert a prospective customer to a paying customer, ask them: “Why did you choose to do business with us?” The goal of this question is to find out what made these new customers decide to trust your business with their hard earned currency. Hopefully, you’ll collect a wide array of answers over a long period of time. You’ll begin to notice some recurring patterns in the answers you get. Use the language your customers use as your keywords and advertising copy.

In every industry, there are a group of keywords that drive a lot of traffic and cost a lot of money to bid on when it comes to AdWords advertising. These keywords are usually a race to the bottom.


Making Use of Location in AdWords Advertising

You can take advantage of your geographical location by advertising to local customers exclusively. Not only can you tailor your ad copy to target a specific geographic area, you can also set your AdWords preferences to target customers in a certain radius.


To adjust your geographical settings, go to Campaigns and then to Locations and you can designate your geographical preferences.

Additionally, you can advertise locally and choose specific keywords like:
Specific products with serial numbers
Specific brands that are high in demand
You may end up cornering your local market on these products and even unseating large retailers.

Tracking Your Ads Conversation Rate and Keywords

This is an extremely important part of doing pay-per-click advertising correctly. A conversion means that someone clicked on your AdWords advertisement, came to your online store and actually purchased from you. Conversions are the most important metric that governs what keywords you choose and what advertising copy you run with.

Without knowing the conversion rate of your keywords and advertisements, you won’t know your return on investment. Therefore it’s vitally important that you set up conversion tracking.


If you realize that you are actually losing money on a keyword, you can try the following:

**Pause the keyword – Let’s say a couple weeks have passed and your keyword just isn’t performing – then it’s probably time to pause it. This will put a stop to your ad from being served when someone on Google is searching for the keyword.

**Create a new ad group and ad - In most cases, using the specific merchandise name as a keyword and as the headline results for better ad performance.



#Shopify