Best Marketing Strategy For Real Estate And Land Properties In Nigeria

 Real estate and land investments or properties are the most profitable venture after Fintech. They provide both immediate and long term profits. They are considered a very expensive merchandise because they are fixed assets.

One inherent problem associated with real estate business or selling of land is marketing. Most real estate marketers find it very difficult to market their products to because because several reasons and the chief among them is poor marketing strategy. Hence the need to write this article.

In this digital era, the best marketing strategy for any good/service should be built around digital marketing. Digital marketing will bring about the needed exposure of your business to millions of Nigeria at the lowest possible cost.

The most convenient digital marketing means for your real estate (buildings) is with the use of Email Marketing. While for land properties, it's the combination of email marketing and social media marketing.

For the email marketing, the best database to promote your business to are HNIs (High Net-worth Individuals) and working class (high salary earners and entrepreneurs) database. HNIs are the people we consider as millionaires, they already have money for spending and, they usually invest in fixed assets such as houses and lands. 

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HNIs email database is your best bet in promoting your business of real estate and land properties. I have seen wonders the database list of Nigeria HNIs has done for most real estate companies who use such HNI database in marketing. You can send out email campaign to these HNIs list and include pictures, and see how positive the response you will get will be.

Social media such as Facebook, Instagram, WhatsApp Marketing and Twitter play a great deal in promoting your land properties especially those that involves payment by installments.

There are lots of entrepreneurs and salary earners who can patronise your business when payment by installment is an option. To get best result, you can run targeted add base on demographics, age and interest. The results are usually massive. A combination of email marketing and social media give best result for land properties marketing.

I will recommend you get HNIs email database and promote your business with it and see the massive turnover you will get. 

You can click to obtain and Download HNIs Email Database Here.