Email marketing has been around for many decades and has continued to serve many business communities till date. Email marketing has evolved overtime.
With the coming of social media like Facebook, Twitter.com, Instagram.com, LinkedIn.com, etc., the use of email marketing by businesses and individuals retarded. Social media maybe fast and easily accessible which makes it to be widely accepted by the general public but, email marketing have greatly improved and have great features similar to most popular social media platforms.
Email marketing has many advantages over social media and other marketing means. Some of the advantages include:
Pocket friendly: Email marketing is the most cheapest marketing strategy after Whatsapp Marketing. With email marketing, especially when you have bulk email blasting software, you can send out bulk emails for almost free. Most email marketing platforms also offer free plans. If you have a website or domain/hosting, you can be able to start ending out your emails from your own platform without any cost.
Wide reach: With email marketing, you can reach millions of prospects and customers. Unlike social media where you will be required to pay far bigger amount of money to reach about the same number of audience, email marketing will give wider coverage for a very small amount of money.
Instant delivery/response: With the advent of smartphones and mobile application such as Gmail app, Yahoomail.com app, one can be able to send configured instant email message and the receiver receives it immediately and can also offer response instantly.
Security and Personalization: Social media do not offer the kind of security provided by email marketing. Nowadays, emails are encrypted, making it possible for only the receiving email address to be the one that can view the content. Emails comes with high encrypted security protection.
Also, with email marketing, you can personalize the people you want to receive some aspect of the broadcasted message, leaving the other people out even though they are on the same broadcasting list. Most email clients offer this service free, example is MailChimp.
Better return on investment: Email marketing offers over 1200% of the money invested in it. Email marketing is a money spinner for those using it to promote their businesses. Studies carried out in 2019 shows that email marketing offers the best return per advert or per campaign.
Better conversion: When done properly, email marketing offers better chance of conversion than any other type of digital marketing. Emails are received as personalized massage and it is usually tailored to solve a problem or promote service/product. You stand a better chance of getting your product/service sold through email marketing than most other digital marketing platforms.
Still wonders why most big and flourishing businesses chose email marketing and still use email to promote their business and to reach out to their customers? The points above and many others are the reason they will always stick with email marketing.
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