Complete Guide For Email Marketing And How To Increase Your Customers Base - part 3

This will be the last lecture in this email marketing series. If you missed the first two series of this topic, you can read them via the links below:
Click here to read part 1
Click here to read part 2



AUTORESPONDER AND HOW TO MAKE EFFECTIVE USE OF IT

The autoresponder series is arguably an online marketer’s most powerful tool for making sales. It helps you to successfully engage your email list, build relationships, and turn prospects into buyers.


An autoresponder is a sequence of emails that are automatically sent to a segment of people on your email list and it's triggered by a specific event, such as joining your list, a certain browsing behavior, cart abandonment, downloading a PDF, or buying a product.


The content of an email autoresponder series is created in advance and set up to send at the appropriate time with the help of your email marketing software.


Every online business needs an autoresponder series for two main reasons:

1. They nurture your leads by providing valuable information and insights, as well as teaching them how to make better decisions through an automated onboarding process. 
2. They turn prospects into customers by helping you build “know, like, and trust” before you ask for the sale. Then you can make your pitch at the best possible moment, and you can do it without being overly “salesy” or pushy.

How To Create Effective Autoresponder 

1. Chose a goal: there are many reasons one can set up Autoresponder. It could be for any of the following reasons:

• Send new subscribers a “welcome” sequence.
• Use it as a lead magnet/free mini-course.
• Make sales on autopilot.
• Promote up-sells/cross-sells.

2. Map out your email sequence: In this step, you will draft an outline for your sequence. But first, you’ll need to figure out how long you want your sequence to be. How many days? How many emails?

There is no universal rule when it comes to exactly how many emails you need to have in your email sequence. Your sequence should be long enough to help you accomplish your goals, no more, no less. So its length should be determined by its purpose, your segments, subscriber’s preferences, etc.

Next, you’ll need to figure out how far apart each email will get sent.
You need to find a healthy balance between your “value” emails and your “offer” (sales) email.

The exact number of emails you send doesn’t matter as long as you send more value emails than sales emails. This helps you keep your list from getting burnt out.

To simplify things, you can use the 80/20 rule: 80% of your emails should give value, while only 20% of your emails are about making a sale.

Next, write an outline of your sequence from start to finish, describing what topic(s) each email will cover and the call-to-action for each email. Your call-to-action could be to click on a link, share your blog post on social media, reply to your email, or buy your product.


3. Write an Autoresponder series that converts: Writing the actual emails of your autoresponder series might be the hardest part of this job. You may even want to outsource it to a professional copywriter.

However, if you still want to learn how to do it yourself, here’s what you should keep in mind:

• Focus on the reader first.
• Use personalization. Personalizing the content of your emails will make it so much more relevant and valuable to them.
• Write great subject lines.

4. Monitor and improve: Although it is mostly hands-off, an email autoresponder series is not something that you should create one day and then completely forget about the next. To get the best results, monitor the performance of your emails to identify areas that need improvement.

Here’s what you should pay attention to when you analyze your autoresponder campaigns:

• Open rate,
• click through rate,
• unsubscribe rate.

Now that you can automate and target each of your email marketing campaigns, you can turn those campaigns into a sales machine!


This is the end of this Email marketing lecture series. Get our active database of Nigeria email addresses below with free bulk email sending software and SMTP settings to start or grow your email marketing business. Email marketing business is one of the best way of becoming financial independent.


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