Best Ways To Convince A Prospect To Buy Your Product

The aim of every business is to grow above competitors while making good sale turnovers.

Personal conversation and  incoming calls can be a great sales channel, and you need to know how to move from questions about the product to a commercial offer. 

An efficiently operating customer service department creates a positive image of the brand and builds strong customer loyalty. 

Best Tips On How To Convince Prospects To Buy From You:

Use clear and simple language

Use simple and plain language that the client will understand without difficulty. Do not use grammar to chase away your clients. It is not in your place to teach them English nor to let them know that you are well learned. 

The objective here is to communicate efficiently. Do not make your client appear inferior to you or your intellectual. Avoid business jargons.

Treat each customer distinctively and be natural

Choose to call because they want to have a conversation with a real person, who will respond to their inquiries and answer the questions, even the unusual ones.  If it were otherwise, clients would keep on browsing the website. For this reason, you should never use the readymade conversation scripts. 

These kinds of pre-written replies sound unnatural to the client and create a feeling of an unwanted sale process. Customers are more willing to buy if they establish an emotional relationship with a consultant.

Ask prospects about their well-being

Always ask the prospect about his/her well-being usually at the beginning of the conversation. Research revealed that sales increase significantly within the group of customers, who were asked about their well-being. 

Know customer's name and always use it while having a conversation with him/her

Find out your client’s name and use it from time to time. Psychological research shows that people like to hear their name and are much more likely to make a friendly relationship when the other side uses it.

Pay attention to the correct pronunciation of the name so that you can address the client by name without fear of committing a "faux pas".  

If you do not want to offend the client, use the phrase "Mr / Miss", especially where the name is difficult to pronounce or you forgot the name.

Make them know that your product is of higher quality than that of competitors

Highlighting the advantages of a product or service offered by your company is very important.  Often, customers call companies to ask questions about the product to investigate the market. Therefore, if you have an opportunity, emphasize that your offer is better (because it gives access to some special functions, it enables personalization, it is technically superior) and/or cheaper than the competitor (it is worth using specific values here, e.g., at 20%). 

If the offer is not cheaper – it is harder, but you can always mention that; "for a slightly higher price the customer receives a better product".

Initiating further conversation

Lead and initiate a conversation, ask open questions and give the client a chance to develop the topic.

For example:

Instead of saying: "So our product has this function," 

Say: "Yes, (name of the client), our product has such a function, and I will gladly tell you how it works."

Always praise the customer

Psychologists have proven that if we mention some clients’ positive aspects during the conversation, our attitude to them, they will try to act accordingly. 

When you talk to the client, try to highlight the importance of one, by saying: "You are one of our best clients" or "It's a pleasure to do business with you." 

In this way, you encourage the client to be the best customer.

Be polite and reachable always

When having a conversation with a client, always be polite and treat each customer with respect.

Also, leave a means of reaching you with the client/prospect. This will include your personal name, your company name, address, your phone number and email address.

Conclusion

Convincing a prospect to buy from you is sometimes not an easy task, especially with the difficult ones. But, following the tips above can offer great assistance.