One of the serious challenges people who are into the business face is the inability to make the most out of the business.
Knowing how to go about a business, secrets in the business and things that works will surely make you outstanding and highly successful.
Hence, we have put together below, secrets/steps on how to be successful in the real estate business.
Create A Business Plan
Every business requires a business plan. Developing a solid business plan is your strategic advantage. By laying out goals, budgets, and examining your market with continued re-evaluation, you are laying the groundwork for your future steps.
A good business plan here requires you to: outline your vision, determine and assess the area you wish to cover, outline your lead generation and strategies and, make a good financial plan.
Related post: How to start a real estate business
Determine The Area You Wish To Cover
The geographic area you have selected to practice as a real estate agent, and choosing it wisely can make or break your early career. In beginning your career, it is advantageous to work in an area you know well and that has a real estate market that can provide for your financial needs.
Knowing the area very well is highly important, especially the terrain, if the area to prone to any disaster, human activities in the area and security. Getting a cool property for a satisfied client can lead to more referrals and more serious business for you.
Join The Right Brokerage
The decision on what brokerage to join should be made with great consideration, with a specific focus on the training and mentorship it provides. While commission splits are important, your first brokerage/franchise, needs to foster the skills and guidance to build a solid foundation upon which your career will be built.
Working for a franchise offers you a way to gain credibility in your market, even as a new agent.
Partner With Other Companies/Agents
No one can undermine the power of two or more partners in a business. Partnering with other agents/companies is a way to hedge against altogether losing a prospect to a bigger competitor. It is better to work with another agent to secure a deal (where you have to divide the commission between you and the partner) than losing all to a bigger company.
Do Not Ignore Or Turn Down Any Deal
Halve bread they said is better than none. Never turn a buyer/prospect away. Some business deals may not lead to a big commissions. But they might lead to more business with a much higher commissions in the future.
Connect With Vendors And Investors For Business Leads
There are people of influence in the society today. You need to connect with them. They are serious sources of good business leads. Connect with such people, make your business known to them and also, from time to time, inform them about new deals. Such influencers include, accountants, lawyers, doctors, pastors (clergies). These people wave great influence in the society and can influence there clients/followers into a business.
Maintain Good Connections With Past Clients And Referral Sources
Do not ignore clients even after a successful and concluded business deal. Maintain Good business connections. Sending former clients and referral sources open listing/deal notifications can lead to a bigger business deal. A satisfied client, giving the opportunity will bring friends to buy from you.
Pitch Stories To Reporters
News media are always in constant hunt for news and current trends. Pitch them about the trends in your business sector and you will get mentions and by extension creating brand awareness. In some instances, you can also feature in some media's live events. Not all radio events requires you to make a payment before been invited for awareness presentation.
Get A Real Estate Business Mentor
The importance of a mentor in a business cannot be over emphasized. Every successful business man/woman has a mentor he/she gets advice and counseling from. Your mentor must be one who is also into the business, has more knowledge and experience than you and more importantly, the person must be successful in the business already.
Leverage Printed Materials
Printed materials such as flyers, give you direct access to every household in the area you wish to cover. And also, it helps to boost name recognition and generate leads.
Distributing flyers in places of worship, hotels, banks, big restaurants, executive gatherings ,etc can significantly boost your business. The usual trend is to speak with the people incharge and then leave you flyers with the receptionist, cashier or customer care units.
Go Online
Leverage the power on internet. No matter how small your business is, even if you are an agent or a broker, you still need your presence to be felt online. You need a website.
Getting a website nowadays is not capital intensive.
With as little as ₦12,000, you can get a domain name, hosting and website designing. Website keeps your business alive even when you are sleeping, your website keeps marketing your business to prospects.
With a website, you can siphon some clients of big competitors to your side and make huge commissions off the business deal. Website helps in brand recognition and gives your business a reputation. It's a must have for every business, small or big.
We can help you get a website in just 24hours at a very low and affordable price. Starting from ₦12,000.
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You can also contact us for further inquiries.
You also should also create social media profile for your business on Facebook, Twitter and Instagram.
Use Email Marketing
There are categories of email database that fit real estate business for promotion purposes. They are High Net-worth Individuals (HNIs) Email list and Working Class Email list. The HNIs comprises of those we refer to as millionaires. They have the capacity to acquire properties at any time.
The second group is the working class individuals; these group currently has started breaking into living in their own houses, they cannot be ignored especially as banks and their respective companies now offer them credit and loan facilities.
Using email marketing, you will reach potentials clients and if your offer is good, they will come for it. Email marketing is cheap and affordable. It involves sending adverts messages to thousands or millions of email addresses you have in your database usually with the help of an email blasting software. With just one click, you can reach millions of prospects using email marketing.
We currently have 200,000 active Nigerians High Net-worth Individuals (HNIs) email addresses and also we have 1 million active working class Nigerians email addresses. You can contact us today to request for any of the database at a very affordable price. If you order for any of the email database, we will give you free blasting software and also, we will send out your advert message to all the Nigerians email addresses in our database for free.
Click here to get the Nigerians HNIs email database.
Click here to get the Nigerians working class email database.
We wish you success in your real estate business.
DillionWorld NIG.
(https://www.nigeriansemail.com.ng)
tochukwudike@gmail.com
+2348035217265
contact@nigeriansemail.com.ng
contact@dillionworldresources.com.ng
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