How To Use Email Marketing To Boost Your Business And Increase Sales

Last updated: July, 2021

Most business owners do not know what email marketing is and it's importance. According to Wiki, "Email marketing is a form of direct marketing that uses electronic mail as a means of communicating  or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

“Email marketing is the lifeblood of any business. If you don’t have a solid email marketing strategy, then you hate money. Email isn’t going anywhere and is still one of the best ways to move a lead to a prospect, a prospect to a buyer and a buyer to a consistent customer”- Justin Rondeau.

Related post: Get the email address list of high net-worth individuals in Nigeria here

 It becomes essential whenever you are pursuing numerous leads for marketing your brands and products. With so many tasks to manage, such as:
*Handling an auto-responder
*Managing subscriptions of your clients
*Sending of emails to your potential customers 
*Sending out follow up emails 

As small business owners, we work really hard to put our business in front of as many potential clients and customers as possible. But the real challenge is turning that first time buyer into a loyal customer who comes back time and time again. That’s where email marketing can help.

Indeed, email marketing should be an essential tool in every small business owner’s toolkit. It’s the most powerful yet affordable way to connect with your potential customers, deliver value and drive repeat business. In fact, 56% of online marketers say email marketing is the most effective way of marketing their business.


Benefits of email marketing:

Almost 75% of customers prefer to receive communication from brands via email over any other channel (including social media and print ads).
Sixty-six percent of consumers have made a purchase as a result of viewing a brand email.
Email marketing delivers a return of 4,300%, which means that for every N1 you spend on email, you can earn N43 more.


How to use email marketing for your effective business growth:

1. Promote your new products or services

There is nothing better than sending an email campaign to promote a new service or product. Don’t forget to list the benefits of your product or service in your email. If your readers know “what’s in it for them”, your email is more likely to have an impact.
To entice your contacts to take action, you can offer an exclusive discount with an expiry date.

Related post: Let us promote your business/services for you to 1.2million active Nigerian emails in our database


2. Turn site visitors into customers.

Launching a website is a huge milestone for any new entrepreneur or small business owner. While you may receive a couple hundred visitors a day, you’re having a difficult time converting them into actually customers. That’s where email marketing can help.

When you have an email list, you can add a sign up form to your website or blog’s homepage and capture the email addresses from your visitors. As you convey the value of your business over time in the emails you send them, you’re able to nurture those relationships. So when people are ready to make a purchase, they go to you instead of a competitor.


3. Increase your credibility

If you regularly send quality content, relevant to a specific topic, you will quickly increase your credibility with your readers, which will help them make a decision in your favour when they decide to take action.


4. Improve your brand’s image

The more your customers regularly see your logo and branding, the more likely they are to think of you for future purchases. This is why it’s important to prioritize regular email communication with your contacts. In a perfect world, you must stay consistent and communicate at regular intervals, so that your readers start expecting your email (a monthly newsletter, for example).


5. Ask for testimonials

Employers ask for references when they hire a new employee. Why? Because people like to hear what others have to say about them; the concept applies for businesses. So why not ask for a reference from a customer who just bought a product or service from your business? These testimonials will help solidify your reputation. You can use it on your next email, site or on social networks. Offering the client  who has provided you with a testimonial a little something special to say thank you will go a long way.


6. Automate your follow-ups

As an SME owner or sales and marketing manager, you are constantly busy with lots of tasks and naturally, at some point run out of time. You then start neglecting some crucial tasks like communicating with your contacts or prospects regularly.
There is a simpler way of doing this: marketing automation.

You can automate your email newsletter to be sending out periodically, say- weekly or monthly. But ensure you also update the content. Email marketing automation can be achieved with almost all email marketing tools/software.


7. Boost sales by promoting products/services.

In addition to sending emails with new content published on your website, you can also use email to promote new products and sales or promotions.

Consider this: 98% of people check their email every single day. With so many people frequently checking their inbox, this makes it a great way to get urgent information out to your audience.

You can influence people to take action by crafting subject lines with the promotion discount, or emphasize urgency by including how much time is left for the sale.

Fortunately, your product doesn’t have to be a physical item – it can be an ebook, course, event or any other type of property you create to be sold or registered for.

The email marketing tools you can use include: Aweber, MailChimp, Get Response, Constant Contact, My Emma and Vertical Response.
These platforms can only assist you in sending out your email newsletters and in managing your list, they do not source for the email addresses of your targeted customers. It is your job to get the email addresses.


Related post: Get active 1.2million Nigerian emails list to promote your business


Credit: Tochukwu Dillion



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