Last updated: July, 2021
Content marketing is a strategy for selling your goods or services. It involves setting yourself up as an expert in your field by creating and sharing content that is closely related to what you are selling. The content can include blog posts, videos, online courses or e-books. The goal is to attract and retain a clearly-defined audience who will purchase your goods or services.
Understand the basics of building an online presence.
If you own a business, you need a website. It doesn't need to be fancy, but it does need to present essential information to potential customers. Things like your business' contact information, product descriptions, an online store, etc.
Use search engine optimization (SEO) to ensure your website isn't buried on the last page of a search engine. To do this, you'll need to provide interesting, unique content on your website, use keywords, and get other websites to link back to yours.
Learn the definition of paid channel advertising.
This is also sometimes referred to as Search Engine Marketing (SEM) or pay-per-click (PPC) marketing. All of these terms can be used interchangeably, and they refer to purchasing or renting traffic through online advertisements. Although it can be expensive, this strategy is effective because it is measurable and can be used to target specific niches in your target market. But you have to be savvy and develop a successful strategy.
LinkedIn, Google, Facebook and Twitter all offer paid channel advertising.
Understand the different sales models.
The most common forms of paid channel advertising are cost-per-mille (CPM) and cost-per-click (CPC). CPM ads are the banners you see across the tops of webpages. You are billed a flat rate based on the number of times the ad is displayed. CPC ads are the paid advertising results you see on a Google search results page or in the side margin on a Facebook page. You pay for every click on your ad.
CPM is a cost per 1000 views and that it means that the ad is exposed, but not necessarily read or noticed. CPC is much more expensive since the reader has taken the time to "click through" to the website.
Learn the definition and how to use email marketing.
Email marketing is sending a message about your business to a group of people via email. It gives you a way to promote your business and stay connected with your customers. You can send advertisements, requests for business or solicitations for sales or donations. It is an inexpensive and efficient way to reach a large audience. You can also segment your e-mail list to send different kinds of emails to different customers.
You can get Nigerian email database and other countries, including free software. Click here
Use automation.
Use automation technology to send thousands of emails to customers on your marketing list. Software can segment your list and send targeted, timed emails to your customers. It makes your customers feel like you are reaching out to them personally. Email automation software companies include MailChimp, InfusionSoft, Marketo, HubSpot and Eloqua.
SMS marketing techniques
Another form of content marketing similar to email marketing but far more effective is SMS marketing. With SMS marketing, all targeted prospect gets the message. Though it's a little more expensive than email marketing, but it brings about the required result. The GSM database are often categorized according to demography, location and age, with these information, you can send message direct to the right prospective buyers or consumers.
You can get updated demographically arranged Nigerian(and other countries) GSM database(arranged by LGA, State), Click here.
Understand the basics of how affiliate marketing works.
Many online retailers who sell products or services offer affiliate programs. If you decide to sign up for a company’s affiliate program, you get a tracking link to put on your blog. When visitors click on that link, the link stores a cookie in their browser that remains for a set period of time, such as 60 days. If the visitor purchases a product from that merchant site within the time period, you earn a sales commission.
Most companies give you ready-made text links, banners or buttons. You copy the code and place it on your website to start referring customers to the merchant.
Customers can clear their browser cookies at any time, which means the affiliate link won’t work.
Understand why affiliate marketing is advantageous. Affiliate marketing is inexpensive. Not only is it free to join an affiliate program, but you also don’t have to deal with storing or shipping products or with providing customer support. Also, it is a source of passive income. You can be earning money even when you’re not working at your computer. Finally, it allows you to work from home.
One of the best affiliate programs in Nigeria today is Konga Affiliate Program, Join Konga Affiliate Program here
Choose a product that is relevant to your audience.
Think about the traffic that will be visiting your blog. If you are writing a blog about sewing, it might not make sense to have affiliate links to weight lifting equipment. Chances are your readers wouldn’t be interested in that product. This means they would be less likely to click on the affiliate link, let alone purchase something through it.
Ask yourself if you would use the product and would the majority of your readers benefit from the product. If so, then it might be a good product for an affiliate link.
Promote information products.
An information product is created by another blogger or author to teach something. For example, it might be a course or an e-book. To find these affiliate programs, you generally need to contact the author or blogger directly. Typical commissions on information products range from 30 percent to 50 percent.
The commissions are so much higher because the seller typically doesn’t need to pay production and shipping costs.
Promote our information products( Premium Products ) and get 30% after sales. Our products are hot and with competitive prices. View them here. Contact admin to get started(+2348035217265 or send us an email)
Write a blog.
If you have a business, consider starting a blog as part of your marketing plan. You can write how-to articles, product reviews, answers to questions and posts about upcoming events. Blogs give you more flexibility than other forms of social media like Facebook or Twitter because you own the content and aren’t bound by a third party’s rules or restrictions. Also, if your posts include keywords or phrases and link to internal and external content, you can improve the search optimization of your website. Blogs drive sales because you can include product information and links to product pages.
Read "Tips on how to be a good blogger here".
We can equally help you in creating your own blog, contact the admin here.
Create videos.
According to Cisco, video accounted for 64 percent of consumer internet traffic in 2014, and it is expected to grow to 80 percent by 2019. Video is so popular because it's engaging and allows people to get information and entertainment that’s easy to digest. With so much information available at their fingertips, most people want to get their content quickly and move on. Produce creative videos that educate your customers about your products. Keep the videos relevant to your audience. Also, promote your videos across several social media channels.
Read "How to promote your video on YouTube ".
Write e-books.
Price Waterhouse Cooper(PwC) predicts that revenue from e-book sales will grow from $2.31 billion in 2011 to $8.69 billion in 2018. That’s an increase of 276 percent. Since the popularity of e-books is increasing so significantly, consider using this type of media to connect with your customers. Content marketers create self-published titles on platforms like Amazon Kindle Direct Publishing and make them available for free. E-books can help you generate sales leads, educate customers about you and your products, build your brand and offer valuable information to your target audience.
Produce infographics.
Infographics are visual displays of information. They display your content using visual design elements. They can illustrate a point from an article, but they also usually convey a self-contained message. Infographics are effective because they can quickly communicate complex information in a visually-pleasing, easily-understood way. Use infographics to present survey data, explain how your product or service works or to compare products or services.
Learn Infographics here and get free software.
Host a webinar
A webinar is a workshop or seminar that is presented over the web. Sites like GoToWebinar allow you to host and record webinars. Webinars are practical because you can connect with any number of people from anywhere in the world. Also, like videos and infographics, webinars are visual, which makes them effective at engaging and capturing your audience.
Understand the basics of building an online presence.
If you own a business, you need a website. It doesn't need to be fancy, but it does need to present essential information to potential customers. Things like your business' contact information, product descriptions, an online store, etc.
Use search engine optimization (SEO) to ensure your website isn't buried on the last page of a search engine. To do this, you'll need to provide interesting, unique content on your website, use keywords, and get other websites to link back to yours.
Learn the definition of paid channel advertising.
This is also sometimes referred to as Search Engine Marketing (SEM) or pay-per-click (PPC) marketing. All of these terms can be used interchangeably, and they refer to purchasing or renting traffic through online advertisements. Although it can be expensive, this strategy is effective because it is measurable and can be used to target specific niches in your target market. But you have to be savvy and develop a successful strategy.
LinkedIn, Google, Facebook and Twitter all offer paid channel advertising.
Understand the different sales models.
The most common forms of paid channel advertising are cost-per-mille (CPM) and cost-per-click (CPC). CPM ads are the banners you see across the tops of webpages. You are billed a flat rate based on the number of times the ad is displayed. CPC ads are the paid advertising results you see on a Google search results page or in the side margin on a Facebook page. You pay for every click on your ad.
CPM is a cost per 1000 views and that it means that the ad is exposed, but not necessarily read or noticed. CPC is much more expensive since the reader has taken the time to "click through" to the website.
Learn the definition and how to use email marketing.
Email marketing is sending a message about your business to a group of people via email. It gives you a way to promote your business and stay connected with your customers. You can send advertisements, requests for business or solicitations for sales or donations. It is an inexpensive and efficient way to reach a large audience. You can also segment your e-mail list to send different kinds of emails to different customers.
You can get Nigerian email database and other countries, including free software. Click here
Use automation.
Use automation technology to send thousands of emails to customers on your marketing list. Software can segment your list and send targeted, timed emails to your customers. It makes your customers feel like you are reaching out to them personally. Email automation software companies include MailChimp, InfusionSoft, Marketo, HubSpot and Eloqua.
SMS marketing techniques
Another form of content marketing similar to email marketing but far more effective is SMS marketing. With SMS marketing, all targeted prospect gets the message. Though it's a little more expensive than email marketing, but it brings about the required result. The GSM database are often categorized according to demography, location and age, with these information, you can send message direct to the right prospective buyers or consumers.
You can get updated demographically arranged Nigerian(and other countries) GSM database(arranged by LGA, State), Click here.
Understand the basics of how affiliate marketing works.
Many online retailers who sell products or services offer affiliate programs. If you decide to sign up for a company’s affiliate program, you get a tracking link to put on your blog. When visitors click on that link, the link stores a cookie in their browser that remains for a set period of time, such as 60 days. If the visitor purchases a product from that merchant site within the time period, you earn a sales commission.
Most companies give you ready-made text links, banners or buttons. You copy the code and place it on your website to start referring customers to the merchant.
Customers can clear their browser cookies at any time, which means the affiliate link won’t work.
Understand why affiliate marketing is advantageous. Affiliate marketing is inexpensive. Not only is it free to join an affiliate program, but you also don’t have to deal with storing or shipping products or with providing customer support. Also, it is a source of passive income. You can be earning money even when you’re not working at your computer. Finally, it allows you to work from home.
One of the best affiliate programs in Nigeria today is Konga Affiliate Program, Join Konga Affiliate Program here
Choose a product that is relevant to your audience.
Think about the traffic that will be visiting your blog. If you are writing a blog about sewing, it might not make sense to have affiliate links to weight lifting equipment. Chances are your readers wouldn’t be interested in that product. This means they would be less likely to click on the affiliate link, let alone purchase something through it.
Ask yourself if you would use the product and would the majority of your readers benefit from the product. If so, then it might be a good product for an affiliate link.
Promote information products.
An information product is created by another blogger or author to teach something. For example, it might be a course or an e-book. To find these affiliate programs, you generally need to contact the author or blogger directly. Typical commissions on information products range from 30 percent to 50 percent.
The commissions are so much higher because the seller typically doesn’t need to pay production and shipping costs.
Promote our information products( Premium Products ) and get 30% after sales. Our products are hot and with competitive prices. View them here. Contact admin to get started(+2348035217265 or send us an email)
Write a blog.
If you have a business, consider starting a blog as part of your marketing plan. You can write how-to articles, product reviews, answers to questions and posts about upcoming events. Blogs give you more flexibility than other forms of social media like Facebook or Twitter because you own the content and aren’t bound by a third party’s rules or restrictions. Also, if your posts include keywords or phrases and link to internal and external content, you can improve the search optimization of your website. Blogs drive sales because you can include product information and links to product pages.
Read "Tips on how to be a good blogger here".
We can equally help you in creating your own blog, contact the admin here.
Create videos.
According to Cisco, video accounted for 64 percent of consumer internet traffic in 2014, and it is expected to grow to 80 percent by 2019. Video is so popular because it's engaging and allows people to get information and entertainment that’s easy to digest. With so much information available at their fingertips, most people want to get their content quickly and move on. Produce creative videos that educate your customers about your products. Keep the videos relevant to your audience. Also, promote your videos across several social media channels.
Read "How to promote your video on YouTube ".
Write e-books.
Price Waterhouse Cooper(PwC) predicts that revenue from e-book sales will grow from $2.31 billion in 2011 to $8.69 billion in 2018. That’s an increase of 276 percent. Since the popularity of e-books is increasing so significantly, consider using this type of media to connect with your customers. Content marketers create self-published titles on platforms like Amazon Kindle Direct Publishing and make them available for free. E-books can help you generate sales leads, educate customers about you and your products, build your brand and offer valuable information to your target audience.
Produce infographics.
Infographics are visual displays of information. They display your content using visual design elements. They can illustrate a point from an article, but they also usually convey a self-contained message. Infographics are effective because they can quickly communicate complex information in a visually-pleasing, easily-understood way. Use infographics to present survey data, explain how your product or service works or to compare products or services.
Learn Infographics here and get free software.
Host a webinar
A webinar is a workshop or seminar that is presented over the web. Sites like GoToWebinar allow you to host and record webinars. Webinars are practical because you can connect with any number of people from anywhere in the world. Also, like videos and infographics, webinars are visual, which makes them effective at engaging and capturing your audience.
I also hope you'll understand the potential impact your business can make on the ... However, before you start making money, your content marketing ..... and bringing in more targeted traffic to increase conversions,
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