How To Maximise The Sale Potential Of Your Company And Products

Today, many brands are at the beginning of their journey as marketers or e-commerce retailers. And many brands are stuck in limbo as the shifting sands of traditional product distribution have given way to a new brand-customer dynamic, and they haven’t yet figured out their next move.

No matter what phase you’re in, the bottom line is that you want to ensure that you maximise the sales opportunities for your many products, whether it’s offline, online, on your own site or those of your preferred resellers.

Related article: How To Render Excellent Customer Service

Maximising sales revenue is an alternative to profit maximisation and occurs when the marginal revenue, MR, from selling an extra unit is zero.

The most important sale you will make in your lifetime is the one you make to yourself.  Make sure you market yourself first before the products. You can do this by building trust. You should make you customers to trust you and your brand. Build credibility and strong positive reputation around your brand. And always be available to your customers, especially online.

Next, Target your customers. Use promotional information, offers and seasonal bulk discounts. Use your database to contact your customers. Listen to your customer to understand their needs and wants. Then educate him/her about the products. Create a mailing list by asking for contact information from each customer.

Always advertise your products/services. Increase marketing efforts during slower sales periods because there is more competition. Include early advertising, offer discounts for early orders or purchases. Consider most importantly social media advertising, then newspaper ads, magazines, special publications and other forms of marketing.

Related article: How To Write Business Plan That Attracts Loan

To Maximise profit/sales, follow this guideline:
**Understand your clients needs and wants, sell products that they want, or make them want what you have to sell.
**Keep your promises and earn your clients trust.
**Look for opportunities to sell additional services and products.
**Offer good value and service.
**Get testimonials, recommendations and referrals.
**Use your contacts and social media and tell them your success stories.
**Credit Check your clients, a clients isn’t a client if they don’t pay and you aren’t running a charity.
**Bad Debt Insurance could help reduce your risk but its not appropriate for all businesses.
**Set up a customer rewards program and offer incentives.
**Follow up leads within 24 hours.

For consultation, email us: 
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dillionworldresources@gmail.com

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