Programmatic is the process of using software to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. The term gets used a lot within the digital advertising industry and often relates to areas such as real-time bidding (RTB), remnant inventory and open auctions.
Programmatic advertising isn’t just being utilized within display advertising, the likes of video, mobile, and native ad formats have also started to adopt this technology-driven approach to marketing.
The proof of this is obvious within the advertising industry. According to Veinteractive.com the use of programmatic video advertising has gone from less than a billion dollar spend in 2014 to over $6 billion. As the use of mobile devices continues to grow the use of programmatic video within mobile will also soar.
Mobile video ad spending is set to triple from 2015 to 2020 going from over $3 billion to more than $13 billion.
Programmatic native advertising continues to grow its reach with more publishers enabling native ads on their websites. This advertising channel is affected by ad blockers much less than compared to display advertising which serves as an enormous benefit to the programmatic industry.
Currently, this format is used by some of the biggest advertisers and publishers in the world.
different types of programmatic buying 101 and definitionProgrammatic ads present an almost endless amount of advantages to both buyers and sellers. Making data-driven decisions removes the guesswork advertisers had before programmatic trading existed.
The list of Ad Tech companies, software, and programmatic advertising tools within the programmatic spectrum are almost endless.
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