Five Ways To Make Yourself Employable
One of the greatest challenges we face is securing suitable jobs. Even with the right qualification or experience, a good job does not always come knocking at the door.
Whether you are a recent graduate in search of working experience, or you have had a few jobs and you are looking to change; you need to consciously seek out ways to make yourself employable to lucrative organizations. The reason too many people are out of jobs or have not gotten any is sometimes as a result of their nonchalance towards the factors employers look out for.
In Nigeria, there has been a constant rate in unemployment. Unemployment rate was stated at 12.1 percent in March 2016; which is the highest recorded since late 2009. This is as a result of increased retrenchment and a dwindling economy.
However, many people still secure and retain great jobs day in day out. Hence, below is a list of 5 simple ways to make yourself more employable in the face of varying challenges.
Have a killer Resume
This is the first and most important factor in getting yourself that dream job. Your resume, also known as your curriculum vitae (CV), is one of the first things every employer looks at. Your resume gives your employer a summarized view of who you are and what your capabilities are. At the sight of your CV, an employer could already know if he wants to employ you or not.
Avoid generalized resumes for various job descriptions. When drawing up your resume, understand the nature of the job you would be applying for and present the required skills fit for the position. This is not saying that one should lie; you just need to be able to note which skills you have that are being demanded and which the organization may not necessarily be interested in.
Also, the presentation should follow the current standard. Where you do not have the ability to create a presentable CV, websites like www.jobberman.com can help you design and present it at low costs.
Develop more skills and capabilities
As a result of the changing times, qualifications and skills that used to carry much weight are now next to irrelevant. For example, an MBA is not as valuable and scarce as it used to be; this is because too many people now have it. You need to constantly update yourself and ensure you are moving with the times.
You can do this by going for seminars and trainings or taking courses. Where you need to further your education- like getting a professional qualification such as ICAN or CFA; do so. In order to secure great engagements in the deepening economic crisis, one has to stand out.
If you can constantly fortify yourself with the best skills that you can attain, you will get employed for even higher roles than people on the same level or class as you. You will, thus, be able to climb up the corporate ladder faster.
Network
Depending on the industry you intend to break into, you can build effective networks with those already in it. The essence of expanding your network is to keep yourself abreast with the current happenings. Information is what runs this generation; the faster you know things, the faster you can act on it. Where there are new openings in certain organizations, if you have made the right networks, you will know of it before it hits the general public.
Ways in which you can network include: attending industrial seminars and forums, joining platforms, going for public events and so on. It is important that you move around with your business card and collect those of others. Where you have none, no need to worry; every place is an opportunity to sell yourself. Be on your ‘A’ game at all times, dress presentably, and you would be on your way to securing the best job you have ever had.
Make effective use of Social Media
Social Media is another great way to make yourself more reputable. With the trend of the online revolution, so many organizations are gaining online presence. By consistently updating your social media profiles and presenting an aura of professionalism, you can boost the chances of getting quality appointments.
The best social media platform for this is LinkedIn. A good number of companies have found wordy employees through LinkedIn and likewise, people have found jobs in good organizations. To efficiently make use of this platform, it is necessary to update your profile with your work experiences, your proficiency in the use of various software and your skills. You would never know who may be checking out your page.
Stay Determined
Above all, it is important to remain determined, focused, and proactive. Do not let your past failures negatively hinder you from forging ahead. You have to constantly look for opportunities around you to secure employment. Do not relent in your search and not let negativity becloud you.
Where all opportunities are failing, persevere. Be active in the search for more opportunities and believe in yourself. Constantly repeat affirmations like: “I am suitable for the best form of employment”, “success is mine indeed” and as many specific things you want. Determination is key in not just securing employment, but in achieving anything at all in life.
contributor: Lawretta Egba.
AMAZON BUSINESS MODEL FOR AFRICANS: GROW TO $2,000 IN MONTHLY PROFIT
AMAZON BUSINESS MODEL
Apple, Sony, Fitbit, Adidas, etc.
What do they all have in common?
**First
They’re all multi-billion dollar companies.
**Second
More importantly for you, they all made their fortunes selling regular consumer physical products.

Now is the time to grab your piece.
For the first time ever, we’re giving you the entire business model in one single A-to Z video and pdf manual(ebook).
Want to build an international multimillion-dollar company that you can run from your smartphone?
We’re here to show you how.
WHAT AMAZON BUSINESS MODEL IS ALL ABOUT
The Amazon business model is about promoting/selling products on Amazon, any product of your choice.
First you chose a product to promote/sell, get supplier of the products, brand the products with any name your chose, sell the products and get your money into your Nigeria bank account. In all these, you will not see nor touch the product(except you order one yourself).
In Amazon, you can make a sell of up to $6000 per day and you profit could be around $300. We have been into these for over 2 years now.
*****This business is all about promoting/selling other people's products as your own on Amazon.
Here’s just a taste of what we’re covering:
The only $100B platform you need to sell on to get started.The new way to find the hottest product to sell. Sourcing the highest quality products with the highest margins and trusted suppliers. How to turn $20/day in profit to $200/day in profit in your pocket.The new simple three-part process for getting massive numbers of buyers and much, much more!
This video and manual will change your life forever and open you up to a new world of possibility. And all you required is just your smartphone connected to internet.
This business model is available for the people in any country in Africa including Nigeria. This is the same model applied by giant companies such as Apple in getting where they are today. Remember, Apple started from Amazon.
You can use the same model to get your business to that level gradually. We have been using since second quarter of last two years to grow DillionWorld Int'l to a the level we are today(more than $2,500 in revenue monthly promoting other peoples products) from scratch.
You too can do it, regardless of the product you wish to sell or promote. There are many products from the Amazon store you can chose to promote. The video and manual will show you how to maximise the sales potentials of any product you wish to promote and you can start making a net profit, up to $2,000/month within two months of starting the business.
The video and manual contain extensive and comprehensive description of each step and the easiest way to get your money into your local bank account in any country in Africa through World First.
We guarranttee you success after going through the video and manual and applying the principle. Be you individual or an organisation, this principle works and will work for you.
It's for both individuals and organizations.
Give yourself a brand-name, start marketing/promoting products on Amazon using this model and watch as as you go from nothing to $2,000 in revenue in just 2 months.
The materials are being sold at the price of $100 on Amazon. But we have decided to make it available at a much lower amount, N8,000(regardless of the exchange rate) to all Africans to encourage entrepreneurship and financial freedom across Africa. Spending only N8,000 to get it is an investment you will never regret for once. Also this offer comes with a guarantee of Money Back.
To order for the video and manual, contact DillionWorld on the following,
+2348035217265
tochukwudike@gmail.com
dillionworldblog@gmail.com
customercare.dillionworld@gmail.com
Apple, Sony, Fitbit, Adidas, etc.
What do they all have in common?
**First
They’re all multi-billion dollar companies.
**Second
More importantly for you, they all made their fortunes selling regular consumer physical products.

Now is the time to grab your piece.
For the first time ever, we’re giving you the entire business model in one single A-to Z video and pdf manual(ebook).
Want to build an international multimillion-dollar company that you can run from your smartphone?
We’re here to show you how.
WHAT AMAZON BUSINESS MODEL IS ALL ABOUT
The Amazon business model is about promoting/selling products on Amazon, any product of your choice.
First you chose a product to promote/sell, get supplier of the products, brand the products with any name your chose, sell the products and get your money into your Nigeria bank account. In all these, you will not see nor touch the product(except you order one yourself).
In Amazon, you can make a sell of up to $6000 per day and you profit could be around $300. We have been into these for over 2 years now.
*****This business is all about promoting/selling other people's products as your own on Amazon.
Here’s just a taste of what we’re covering:
The only $100B platform you need to sell on to get started.The new way to find the hottest product to sell. Sourcing the highest quality products with the highest margins and trusted suppliers. How to turn $20/day in profit to $200/day in profit in your pocket.The new simple three-part process for getting massive numbers of buyers and much, much more!
This video and manual will change your life forever and open you up to a new world of possibility. And all you required is just your smartphone connected to internet.
This business model is available for the people in any country in Africa including Nigeria. This is the same model applied by giant companies such as Apple in getting where they are today. Remember, Apple started from Amazon.
You can use the same model to get your business to that level gradually. We have been using since second quarter of last two years to grow DillionWorld Int'l to a the level we are today(more than $2,500 in revenue monthly promoting other peoples products) from scratch.
You too can do it, regardless of the product you wish to sell or promote. There are many products from the Amazon store you can chose to promote. The video and manual will show you how to maximise the sales potentials of any product you wish to promote and you can start making a net profit, up to $2,000/month within two months of starting the business.
The video and manual contain extensive and comprehensive description of each step and the easiest way to get your money into your local bank account in any country in Africa through World First.
We guarranttee you success after going through the video and manual and applying the principle. Be you individual or an organisation, this principle works and will work for you.
It's for both individuals and organizations.
Give yourself a brand-name, start marketing/promoting products on Amazon using this model and watch as as you go from nothing to $2,000 in revenue in just 2 months.
The materials are being sold at the price of $100 on Amazon. But we have decided to make it available at a much lower amount, N8,000(regardless of the exchange rate) to all Africans to encourage entrepreneurship and financial freedom across Africa. Spending only N8,000 to get it is an investment you will never regret for once. Also this offer comes with a guarantee of Money Back.
To order for the video and manual, contact DillionWorld on the following,
+2348035217265
tochukwudike@gmail.com
dillionworldblog@gmail.com
customercare.dillionworld@gmail.com
How To Get More Customers Through Referral
You can throw all the money you want at your marketing campaign -- spend tens of thousands of Naira on branding, landing pages, funnels, Facebook, sales letters and postcards -- but the single-best new customer is still a referred new customer. According to a study conducted, 65 percent of companies’ new business comes from referrals.
The best parts about getting a referral is that referred customers spend more than customers gained via cold media. A study done in 2011 by The American Marketing Association, involving over 10,000 customers at a well-known German bank, discovered that referred customers spend more on their first visit, stay customers longer, and have an overall 16 percent higher lifetime value than non-referred customers.
How to generate more referrals.
This can come in a few different forms -- the two most popular forms of referrals are word-of-mouth referrals and partner referrals.
Word-of-mouth referrals are the most basic referrals, where one person simply tells another person about your business, product, or service. Partner referrals come when an entity with a list or audience promotes your business, product, or service. For the purposes of this article, let’s focus on word-of-mouth referrals. To successfully get a mass number of word-of-mouth referrals, you need to:
1. Serve your customers.
It all start with how well you or your product serve the needs of your customers. This may seem obvious, but I can’t tell you how many times I’ve gotten great service from the owner, only to have Battle-Ax Bertha at the front desk ruin any chance of a referral from me.
2. Motivate your customers.
The number two is to motivate your customer to refer. Typically this is done via a monetary reward or free product/service, but it has to make an impact. Companies fail at this when they don’t provide a reward with a high enough value to encourage their customers to sing their praises. If you want more referrals, now is not the time to be cheap.
I’m often amazed that companies will pay thousands of Naira for new leads via cold traffic but want to offer about N500 gift card for a referral. That’s crazy. Contrary to popular belief, if you want to generate more referrals, it will require a significant investment of money on your part.
3. Recognize your customers.
If you really want to kick the referrals into overdrive, find ways to recognize publicly those customers who have sent you the most referrals. Facebook, the office, and your newsletter are all good places to start.
Write an article about how amazing this person is and thank them for their referrals in your newsletter. Give them an award at your next customer appreciation event. Giving your best referral sources a way to share their success with others while promoting you is a great way to get more referrals.
4. Remind your customers.
Finally, if you really want referrals, you have to remind people who you are, all that you do, and that you’re still in business. Studies have found you have no more than three days of top-of-mind awareness after a positive interaction with a customer, and that it is during those three days that customers are most likely to refer. Using an item like a newsletter, greeting card, or individual note to create an additional positive interaction with your customers will increase referrals.
contributor: Shaun Buck and Tochukwu M.
The best parts about getting a referral is that referred customers spend more than customers gained via cold media. A study done in 2011 by The American Marketing Association, involving over 10,000 customers at a well-known German bank, discovered that referred customers spend more on their first visit, stay customers longer, and have an overall 16 percent higher lifetime value than non-referred customers.
How to generate more referrals.
This can come in a few different forms -- the two most popular forms of referrals are word-of-mouth referrals and partner referrals.
Word-of-mouth referrals are the most basic referrals, where one person simply tells another person about your business, product, or service. Partner referrals come when an entity with a list or audience promotes your business, product, or service. For the purposes of this article, let’s focus on word-of-mouth referrals. To successfully get a mass number of word-of-mouth referrals, you need to:
1. Serve your customers.
It all start with how well you or your product serve the needs of your customers. This may seem obvious, but I can’t tell you how many times I’ve gotten great service from the owner, only to have Battle-Ax Bertha at the front desk ruin any chance of a referral from me.
2. Motivate your customers.
The number two is to motivate your customer to refer. Typically this is done via a monetary reward or free product/service, but it has to make an impact. Companies fail at this when they don’t provide a reward with a high enough value to encourage their customers to sing their praises. If you want more referrals, now is not the time to be cheap.
I’m often amazed that companies will pay thousands of Naira for new leads via cold traffic but want to offer about N500 gift card for a referral. That’s crazy. Contrary to popular belief, if you want to generate more referrals, it will require a significant investment of money on your part.
3. Recognize your customers.
If you really want to kick the referrals into overdrive, find ways to recognize publicly those customers who have sent you the most referrals. Facebook, the office, and your newsletter are all good places to start.
Write an article about how amazing this person is and thank them for their referrals in your newsletter. Give them an award at your next customer appreciation event. Giving your best referral sources a way to share their success with others while promoting you is a great way to get more referrals.
4. Remind your customers.
Finally, if you really want referrals, you have to remind people who you are, all that you do, and that you’re still in business. Studies have found you have no more than three days of top-of-mind awareness after a positive interaction with a customer, and that it is during those three days that customers are most likely to refer. Using an item like a newsletter, greeting card, or individual note to create an additional positive interaction with your customers will increase referrals.
contributor: Shaun Buck and Tochukwu M.
Why You Should Not Do What You Love When Starting Your Own Business
One of the most common pieces of advice to those who are thinking of starting a small business is to do what they love.
Particularly when you are at the stage of starting your own business where you're casting about for ideas and deciding what kind of business you want to start, choosing to start a business based on what you love can lead you on a path headed entirely in the wrong direction - or even over a cliff.
You should not do what you love because:
1. Love tempts you to take shortcuts.
One of the reason love and starting your own business don't mix is that we tend to assume that other people will love who or what we love. Who hasn't experienced the bewilderment of realizing that a person who’s important to us dislikes a loved one? It's an uncomfortable situation that can lead to hurt feelings and even the loss of a friendship.
When you start your own business based on what you love, the assumption that other people love it too can be downright dangerous. When you forge ahead, starting your own business without doing the research that would discover whether or not other people love what you love, you're literally gambling with your livelihood. What if they don’t and you've invested all your savings, for instance, or remortgaged your family home?
Every business idea needs to be diligently researched and examined to see if it actually presents a profitable business opportunity. Think you'd love to do whatever it is you're thinking of doing as a business? Write a Business Plan and see if the idea actually has any merit.
2. Love makes you irrational.
When we're in love, we tend to see everything from an emotional point of view, rather than a rational one. That's why we describe it as being "head over heels". It's certainly not a good state to be in when you're starting your own business and trying to choose the business idea or existing business that will be best for you.
For example, the other week I heard that a small local boutique shop was for sale. I had to go see it as I've always loved the idea of running such a place. And physically, the boutique shop was no disappointment; it had all the atmosphere and accoutrements I had hoped for, right down to the funky carvings decorating the walls. My heart was pumping!
Now if I had let my heart lead me, I would have bought that shop. Fortunately, I didn't. Instead, I sat down and did some research so I could do a business valuation. I soon discovered that the business was considerably overpriced. Rationally, buying it would make no business sense.
3. Love makes you overly optimistic.
Starting your own business is no small commitment. Doing what needs to be done to get your new business started and develop it into a thriving small business takes years in many cases. Very few small businesses are a financial success in their first year. Some, as you know, never are.
The danger of being in love with a particular idea or type of business is that it makes us overly optimistic as to a business's potential. We tend to romanticize our prospects. You can start any kind of business anywhere. But will it succeed? And (a question that is just as important) how long will it take for the business to actually turn a profit?
You can't know for sure before your new small business starts, but you can develop a pretty good guesstimate by working through your start up and operating expenses and doing cash flow projections.
I'm always surprised by how many people are reluctant to "run the numbers". You have to do it, though, if you're going to get any realistic idea of a business’s potential success.
You Will Need Passion When You're Starting Your Own Business
Don't get me wrong - there's nothing wrong with passion. Passionately believing in your product or vision makes it a whole lot easier to put in all the hours you need to put in to start your own business and grow it into an enterprise to be proud of. But you need to rein in your passion when you're trying to decide what to do where and how. When it comes to starting your own business, passion is for the building stage, not the choosing a business stage.
So don't choose to start a small business based on what you love. Instead, choose something related to your interests that other people are going to love - or at least like enough to pay for.
Check the right side bar for more tips.
Lastly, Don't Do What You Love, Do What Works and What Your Prospective Customers Will Love.
That is Business!!!
contributors: Susan Ward and Tochukwu M.
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