Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.
In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. That’s why so many businesses obsess over search engine optimization. It provides a really good return on investment and it has a lasting effect.
If you’re lucky and your website appears for all sorts of searches in Google (and other search engines), then you are the blessed receiver of free Internet traffic, which hopefully will bless you with a great deal of sales. People who come to your online store because of a search query generally want to see what you have to offer. You didn’t interrupt their day to get in front of them, they sought you out. That’s a huge difference in the kind of traffic you can get, and because of the gravitational nature of search traffic, it generally converts into business better.
Related post: Get Microsoft Front page Software
How Google Determine Which Website Shows Up First
The ability for your online store to appear high in Google's results depends on many factors. We are going to discuss only the most important ones.
Thses factors include:
1. The number of “natural” links that point to your website from other sites
When another website links to your website, it’s a huge event in search engine optimization. It’s such a big deal that people will pay for links. Seek out backlinks opportunities. Find places that let you link back to your site and form relationships with other websites so you can effectively ask for a link back. Create a website that naturally gets linked to. It’s much more worth your time to build a website that stands out so much, that people all over the world naturally link to it.
Some ways of getting these natural links are:
- Get online coverage: News and forum websites trends to have most valuable links. You need to hunt them down and ask to submit a press release or article.
- Be unique: Strive to build a better business than your competitors by offering a more unforgettable experience.
- Write valuable articles and contents that can go viral.
2. The authority your site has in its niche
Authority means your website knows what it’s talking about. You are the expert in your niche. There is no better way to do this than to run an unbiased blog, with useful information that isn’t trying to sell all the time.
Explain how to do something – Any activity related to your product can have “how-to” content created around it.
Be the expert, not the salesperson – In order to become an authority, you have to stop for a second and interact or post free contents to your audience without trying to make money out of it.
Build a strategy to get all the research traffic – Internet searchers are usually researching something. Think of everything that can be researched in your niche or industry and provide amazing content on it.
3. The trustworthiness of your website
Building trust is pretty straightforward
We’re going to assume you’re not in business for malicious reasons and you’re not planning on bait and switching people. So to build more trust, consider these:
- There is no better way to do this than to run an unbiased blog, with useful information that isn’t trying to sell all the time.
- Add testimonials and provide guarantees.
- Show security badges – This can be a really to implement. Often times, your web host will provide you with SSL certificates (which adds the “s” for “secure” in front of http), and other security features.
4. The Age Of Your Domain Name
The longer your domain name has been around and up, the more history it has with the various search engines. And because of a longer established history, you will always have better ranking.
5. How your website is optimized in terms of site structure and “on-page” elements
Initially, this was the core of SEO. It had to do with how easy search engines can “crawl” and index your website, and whether you have logically created pages and sections that follow some sort of hierarchy (meaning categories and sub-sections).
Here’s the order in which you should conduct on-page optimization: Make sure all your title tags have unique content. Make sure that you have a way to navigate by text links only. Make sure you are using H1 heading tags in your source code. The content wrapped by the H1 tags should match your title tag content for the page in question. Use original images and describe what the images are about with alt tags. Keep iframes to a minimum.
Above all, always keep you website alive by constantly posting new contents and post contents that are related to your niche.
