Last Updated: January, 2021
We’ve got some seriously smart and effective ways to promote your YouTube channel to increase your views and improve the ROI of your YouTube strategy.
Posting to YouTube Multiple Times Per Week
Recent reports have shown that YouTube channels that post more than once a week are performing much better and getting more recommended views. If possible, post a video to YouTube three or more times per week, especially if you’re just starting out and trying to build an audience. Keeping a regular schedule with multiple posts per week can quickly raise your channel in the algorithm.
Creating a ton of content in the beginning on similar topics will help your channel perform well in the algorithm, and also create a library of content that will usher viewers from one video to another, boosting your watch time and giving them a reason to subscribe.
Related posts:
How To Make Good Amount Of Money On YouTube
How To Make Money On YouTube From Nigeria And African Countries
Optimize your YouTube content so that it ranks in search engines
Search engine optimization (SEO) is important for your YouTube profile, channel, and individual videos. This is what will make your content discoverable in search rankings.
YouTube’s algorithm takes multiple items into account when pulling videos for search results, so include as much information as possible. Know what keywords you want to rank for and include them in video titles, file names, descriptions, tags, annotations, and relevant fields in your profile. Include the keyword in the title, meta description, and image file.
Not sure what keywords you want to rank for? Reverse engineer the search process. If someone wanted what your YouTube videos offers—what words or phrases would they use in a Google search to find them?
Create great video titles
This is likely the first thing someone will see wherever they find your video. The title must be informative and attention-grabbing.
Keep it simple. You may be inclined to include every piece of info on your video, but great titles are short and to the point. Google truncates page titles at 66 characters, so anything beyond that is cut off in search results.
Develop a Sustainable Video Production Workflow
You might be making Oscar-worthy short films and videos, but if each video takes 6 months to produce, your videos aren’t going to grow your YouTube channel. Regular video uploads at familiar times are what bring people back for more.
Whatever kind of videos you want to make, choose content that you can develop and create on a regular basis and find ways to streamline your production workflow, whether it’s setting up a studio, creating an editing template, or hiring assistants or a production team. Keep refining your topics and production workflow until your process is a well-oiled machine.
Begin Each Video With an Interesting Hook
How you hook viewers depends on you and your content. If a video features a project of any kind, show the end result first. A stunning result makes people more interested to see how you achieved it. This approach is great for DIY and makeover videos. For instance, Cute Girls Hairstyles always begins by showing the end result before explaining how to create a hairstyle.
Stories are another way to pique viewers’ interest. People are hardwired for stories. When you start your video with a story, people will naturally want to stick around to see what happens.
However you hook viewers, make sure your opener relates directly to the subject matter. Viewers clicked because they were interested, so quickly get into the subject they wanted to hear about in the first place.
Fill out as much information on your YouTube profile as possible
Here are a tip for creating a compelling profile that will help draw in viewers and subscribers.
Keep it consistent. While you can only do so much to customize the look of your YouTube profile page, ensure that your brand elements—colors, backgrounds, logo, icons, and layouts—are as consistent as possible across your social channels and website.
Take advantage of email marketing
Publishing great videos is certainly a solid first step—but you have to make sure your audience knows when you post new content. And what better way to deliver updates than through your followers’ inboxes?
Email is still one of the top channels marketers can use to reach their audience. With an 18 percent industry average open rate and a 66 percent purchase rate, email is still king when it comes to sales conversions. When you send emails to your list, always include link to your latest YouTube video.
Related post: How To Start Email Marketing Business
Stay active in the community
It isn’t enough to regularly create content, you need to actively engage your audience as well.
When a viewer takes the time to comment on your video, take the time to reply. Interact and answer any questions. Viewers are more likely to engage themselves if they know they’ll get a response.
You should also be active in niche communities, of which YouTube has many. Find the right community for your brand and subscribe to other channels. Leave comments and feedback on videos and share any that your own audience might find useful.
Advertise your YouTube channel
To reach new audiences with your content, try YouTube’s many advertising options.
Run an ad campaign with AdWords for video. Don’t fret—there’s no minimum ad budget, so you don’t have to break the bank when you run your ads. The best practice is to keep your video short. A 20sec video is good. Make sure to include link to your channel and other important details.
Run a contest
When it comes to engaging your audience, there are few tactics that work as well as a contest. Everyone loves free stuff.
Incentivize viewers to subscribe to your channel with giveaways and prizes. Try creating a contest kickoff video with a clear call to action (enter the contest) and share it across your other social channels.
To run a successful YouTube contest you must your audience, offer prizes that will encourage them to take action, and have a contest promotion strategy.
Design Video Thumbnails YouTube Users Want to Click
Thumbnails, more than any other factor, can make or break your success on YouTube. Why? Suggested videos.
Suggested videos are the leading source of organic traffic on YouTube. As someone is watching a video on YouTube, your video thumbnail needs to stand out when it’s a suggested video in the right sidebar.
When your video appears as a suggested video, YouTube is basically endorsing it by saying that someone watching some other video might enjoy your video as well. Moreover, if your video attracts clicks as a suggested video, its clickability is likely to register with the YouTube algorithm. Remember that more than anything else in the world, YouTube wants viewers to click another video. So they’re going to recommend videos that are most likely to get that click.
Deliver on the Thumbnail’s Promise. First and foremost, make the thumbnail relevant to the video’s title and content. Nothing makes people click away faster than a video that has nothing to do with the thumbnail. Viewers feel tricked. You’ll not only alienate your audience, but you’ll also have low watch time, which the YouTube algorithm values most of all.
Test Thumbnail Options With AdWords. Ultimately, you won’t know if a thumbnail will work unless you test it. Create several options to test your thumbnails with Google AdWords.
Posting to YouTube Multiple Times Per Week
Recent reports have shown that YouTube channels that post more than once a week are performing much better and getting more recommended views. If possible, post a video to YouTube three or more times per week, especially if you’re just starting out and trying to build an audience. Keeping a regular schedule with multiple posts per week can quickly raise your channel in the algorithm.
Creating a ton of content in the beginning on similar topics will help your channel perform well in the algorithm, and also create a library of content that will usher viewers from one video to another, boosting your watch time and giving them a reason to subscribe.
Related posts:
How To Make Good Amount Of Money On YouTube
How To Make Money On YouTube From Nigeria And African Countries
Optimize your YouTube content so that it ranks in search engines
Search engine optimization (SEO) is important for your YouTube profile, channel, and individual videos. This is what will make your content discoverable in search rankings.
YouTube’s algorithm takes multiple items into account when pulling videos for search results, so include as much information as possible. Know what keywords you want to rank for and include them in video titles, file names, descriptions, tags, annotations, and relevant fields in your profile. Include the keyword in the title, meta description, and image file.
Not sure what keywords you want to rank for? Reverse engineer the search process. If someone wanted what your YouTube videos offers—what words or phrases would they use in a Google search to find them?
Create great video titles
This is likely the first thing someone will see wherever they find your video. The title must be informative and attention-grabbing.
Keep it simple. You may be inclined to include every piece of info on your video, but great titles are short and to the point. Google truncates page titles at 66 characters, so anything beyond that is cut off in search results.
Develop a Sustainable Video Production Workflow
You might be making Oscar-worthy short films and videos, but if each video takes 6 months to produce, your videos aren’t going to grow your YouTube channel. Regular video uploads at familiar times are what bring people back for more.
Whatever kind of videos you want to make, choose content that you can develop and create on a regular basis and find ways to streamline your production workflow, whether it’s setting up a studio, creating an editing template, or hiring assistants or a production team. Keep refining your topics and production workflow until your process is a well-oiled machine.
Begin Each Video With an Interesting Hook
How you hook viewers depends on you and your content. If a video features a project of any kind, show the end result first. A stunning result makes people more interested to see how you achieved it. This approach is great for DIY and makeover videos. For instance, Cute Girls Hairstyles always begins by showing the end result before explaining how to create a hairstyle.
Stories are another way to pique viewers’ interest. People are hardwired for stories. When you start your video with a story, people will naturally want to stick around to see what happens.
However you hook viewers, make sure your opener relates directly to the subject matter. Viewers clicked because they were interested, so quickly get into the subject they wanted to hear about in the first place.
Fill out as much information on your YouTube profile as possible
Here are a tip for creating a compelling profile that will help draw in viewers and subscribers.
Keep it consistent. While you can only do so much to customize the look of your YouTube profile page, ensure that your brand elements—colors, backgrounds, logo, icons, and layouts—are as consistent as possible across your social channels and website.
Take advantage of email marketing
Publishing great videos is certainly a solid first step—but you have to make sure your audience knows when you post new content. And what better way to deliver updates than through your followers’ inboxes?
Email is still one of the top channels marketers can use to reach their audience. With an 18 percent industry average open rate and a 66 percent purchase rate, email is still king when it comes to sales conversions. When you send emails to your list, always include link to your latest YouTube video.
Related post: How To Start Email Marketing Business
Stay active in the community
It isn’t enough to regularly create content, you need to actively engage your audience as well.
When a viewer takes the time to comment on your video, take the time to reply. Interact and answer any questions. Viewers are more likely to engage themselves if they know they’ll get a response.
You should also be active in niche communities, of which YouTube has many. Find the right community for your brand and subscribe to other channels. Leave comments and feedback on videos and share any that your own audience might find useful.
Advertise your YouTube channel
To reach new audiences with your content, try YouTube’s many advertising options.
Run an ad campaign with AdWords for video. Don’t fret—there’s no minimum ad budget, so you don’t have to break the bank when you run your ads. The best practice is to keep your video short. A 20sec video is good. Make sure to include link to your channel and other important details.
Run a contest
When it comes to engaging your audience, there are few tactics that work as well as a contest. Everyone loves free stuff.
Incentivize viewers to subscribe to your channel with giveaways and prizes. Try creating a contest kickoff video with a clear call to action (enter the contest) and share it across your other social channels.
To run a successful YouTube contest you must your audience, offer prizes that will encourage them to take action, and have a contest promotion strategy.
Design Video Thumbnails YouTube Users Want to Click
Thumbnails, more than any other factor, can make or break your success on YouTube. Why? Suggested videos.
Suggested videos are the leading source of organic traffic on YouTube. As someone is watching a video on YouTube, your video thumbnail needs to stand out when it’s a suggested video in the right sidebar.
When your video appears as a suggested video, YouTube is basically endorsing it by saying that someone watching some other video might enjoy your video as well. Moreover, if your video attracts clicks as a suggested video, its clickability is likely to register with the YouTube algorithm. Remember that more than anything else in the world, YouTube wants viewers to click another video. So they’re going to recommend videos that are most likely to get that click.
Deliver on the Thumbnail’s Promise. First and foremost, make the thumbnail relevant to the video’s title and content. Nothing makes people click away faster than a video that has nothing to do with the thumbnail. Viewers feel tricked. You’ll not only alienate your audience, but you’ll also have low watch time, which the YouTube algorithm values most of all.
Test Thumbnail Options With AdWords. Ultimately, you won’t know if a thumbnail will work unless you test it. Create several options to test your thumbnails with Google AdWords.
