To help you get started this post will answer all your YouTube advertising questions, from targeting types to costs.
If you have an advertising goal such as increasing brand awareness or changing brand perception, then YouTube can be highly beneficial to your digital marketing strategy.
Is YouTube Advertising Expensive?
With TrueView YouTube advertising, which is done via AdWords, you can ensure you only pay when your ads are clicked or when a certain amount of an ad is watched by a user (cost per view). This creates the opportunity for free brand awareness. Generally YouTube adverts are also far cheaper then the AdWords Search Network when bidding on the same terms.
Related Post: How To Make More Money Uploading Videos On YouTube
What Kind Of Advertising Can I Do On YouTube?
In-Stream
In-stream ads are video adverts which play before or during another video from a YouTube partner. After 5 seconds a user can skip your ads, but you will only pay if they watch 30 seconds or more.
You have probably seen In-Stream ads when you are watching YouTube content – lots of big brands use them, which means they are great for building trust as users associate this kind of ad space with reputable brands.
In-Slate
These ads show at the start of YouTube content which is ten minutes or longer. These are the kind of ads where you can chose between three different adverts or you may just be shown one ad. You’ll only pay for these when users actually watch the video.
In-Search
Much like the style of AdWords text ads, In-Search ads appear when someone searches YouTube. They are placed in the top and right hand side of the video results page. Like all the other True-View ad formats, you’ll only pay for these ads when a user chooses to watch them.
In-Display
In-display are different to other YouTube ad formats because they don’t strictly serve your ads on YouTube’s website. Ads can appear beside YouTube content which is embedded on other websites which are part of the Google Display Network. Like normal True-View YouTube ads you will only pay if your ad is watched.
Who Will See My Ads And What Kind Of Content Will They Be Served On?
The kind of targeting you can do for YouTube is the same as for general display advertising:
Demographic Targeting (Age / Gender)
Demographic targeting should be used in conjunction with another targeting type like keywords or topic contextual targeting. If your product suits a particular demographic, you can select this in addition to your other targeting.
Likewise if there are particular demographics which aren’t applicable for your product, you can exclude them. You can also increase your bids for specific demographics which might be particularly relevant for your product.
Demographic targeting is ideal if your brand is specific to a demographic type – although beware that Google do get people’s ages and interests wrong sometimes (check out what demographic they think you are here)
Interest Category Targeting
This is different to ‘topic’ targeting because it’s based on the interests of the user, rather than the topic of the content. Like demographic targeting, we would recommend using this in conjunction with another contextual targeting method, such as keywords or topics.
Topic Targeting
Topic targeting is about the subject matter of the page, rather than the interest of the user. For example you could target all pages which are relevant to the topic of beauty. It is a good way to ensure the content your ad appears alongside is relevant to your service or product.
Contextual Keyword Targeting
This is the traditional type of display advertising where you can specify keywords and allow Google to place your ads on all content relevant to those keywords. This is known as Automatic Contextual Targeting.
Managed Placements
If you would like to target specific YouTube pages you could use Managed Placements to list specific pages you would like to have your ads on. This is a good targeting method if you know specific pages will work well or are particularly relevant, however if a page is very popular and lots of advertisers are bidding for it you will need to ensure your bid is competitive.
Excluding certain categories and content, YouTube will ensure that your ad will never show alongside anything you don’t want your brand associated with.
If you’d like your ads to show on the Home page of YouTube you will need a much larger ad spend and you’ll also need to speak to your AdWords rep.
What Devices Will My Ads Show On?
You can choose whether to show your ads on mobiles or whether you just want to advertise on standard desktop, laptops and tablets.
Will People Actually Visit My Website As A Result Of My YouTube Ads?
YouTube ads are best for driving engagement there and then with the ad content itself, however if you include a good call-to-action within the ad content you can drive traffic to either your website or your YouTube brand channel. A click through to your website won’t cost you anything because you are already paying for the view.
Do I Need To Have Videos Already On YouTube To Advertise On YouTube?
No you don’t need to have videos on YouTube already in order to advertise with videos on YouTube, however you will need a YouTube channel which you can easily set up here. However if you just want to advertise with display adverts a channel is not required
How Can I Create Ads For YouTube?
Ad’s for YouTube don’t necessarily need to be ‘high-tech’ you could even film them on your camera phone. If you are filming an ad yourselves, Google highly recommend that you ensure the camera is steady by using a tripod (you can get a cheap one for your camera phone).
Think about the audience and the problem your product or service will solve for them, and crate the ad to illustrate this. Our free video marketing guide has lots more tips on creating your first video.
Before you start planning your YouTube ads, take a look at the technical and editorial guidelines from AdWords to ensure your ad idea complies and your video is the right length to be used for the kind of TrueView ad format you would like to use.
The most successful videos have a little bit of planning behind them, such as a basic story board or a script. You should also think about how the video will fit together when you edit it.
Make sure the end of your video has a clear call-to-action such as ‘visit our website for more information’ or ‘download your free whitepaper today’.
Some ideas for videos include:
About your business (how did your company start? What are your values?)
Testimonials (film your customers talking about their experience using your product or service)
Product demonstrations (these are great if your product has a bit of a technical nature – I’ve seen it work well with everything from BBQs to hair extensions!)
All that is left to do is publish your videos on YouTube!
How Will YouTube Affect My Other AdWords Advertising?
YouTube will compliment any other advertising you are doing, and in particular works well alongside Remarketing because you can Remarket to users who have visited your YouTube channel and already engaged with your online video content, such as channel subscribers.
YouTube advertising has many features which can benefit your online marketing strategy. As a self-serve ad platform it’s very easy to set up and use, and it is incredibly cost effective.
Please take a minute to leave any comments below about your experience with YouTube advertising.
Need Help Placing Advert on YouTube?
If you would like us to help you place adverts on YouTube, get practical guide on how you can place the ads yourself after uploading the video, increase the number of viewers of your ads, analysing and optimising your YouTube advertising(adwords) and channel and, to get more out of YouTube advertising, contact us on:
tochukwudike@gmail.com
customercare.dillionworld@gmail.com
+2348035217265; +2348138373847.
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